Wednesday, August 27th, 2014

Individualism at the (Almost) Top

“In a world where many stick to the script, Audi chose a different route.” So says Volkwagen AG’s Audi luxury subsidiary. Yes, buying a differently-labeled car: What a stroke of creativity and rebellion!

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Posted by Michael Dawson | Filed in A Culture of..., advertising trends, Carmageddon | Comment now »

Wednesday, August 20th, 2014

Mickey Digital

vdp The big-faced bottle blonde at right is Julia Vander Ploeg — perfect name! — is the newly appointed digital marketing head for that hoariest and least necessary of all brands, McDonald’s.

Seems that crap peddler is “under intense pressure from Wall Street to improve sales,” per Advertising Age. So, obviously, the answer is to make sure people can Facebook their Big Mac moments.

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Posted by Michael Dawson | Filed in advertising trends, Bad Products | 3 Comments »

Monday, August 11th, 2014

Judy Woodruff

Judy+Woodruff+2011+Winter+TCA+Tour+Day+5+dtRss3Tk5vdl What a personage. TCT happened to see her show tonight during her usual phony “concerned” bipartisan posing. While asking some goon about the continuing death of journalism, she asked “How will this affect consumers of news?”

Consumers of news.” Nuff (or Ruff) said. Stay tuned for Antiques Road Show, voiceover provided by “intellectual” actor Paul Giamatti.

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Posted by Michael Dawson | Filed in Assholes, Bad Products | 1 Comment »

Tuesday, August 5th, 2014

John Oliver on Native Advertising

This isn’t perfect, but it’s well worth a watch:

Oliver is perhaps the only MSM commentator who reports actual analyses of corporate marketing practices.

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Posted by Michael Dawson | Filed in Lifelines | 5 Comments »

Monday, August 4th, 2014

More Good Marketing News

tv-piranha-image Per Ad Age:

Some in the media business worried that the troubles at Nickelodeon were a warning sign that today’s digitally wired children would never grow into traditional television watchers.

“There were a lot of people who legitimately believed that it was over for kids’ television — Nick in particular and TV more broadly,” said Brian Wieser, a media analyst with Pivotal Research. “But no good evidence suggests that there was a meaningful decline in total kids’ consumption of television.”

Despite the concerns, children today are watching more television on a traditional television set than they did five years ago. Children ages 2 to 11 now spend an average of 111 hours, 47 minutes a month watching traditional television, according to Nielsen’s Cross-Platform Report for the first quarter of 2014.

That is up from the average of 108 hours, 45 minutes a month children in that age group spent watching traditional television in 2009.

This advance, of course, comes on top of the even faster rise of tablets, etc.

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Posted by Michael Dawson | Filed in Bad Products, Eyeballs and Eardrums (The Media) | 1 Comment »

Sunday, July 20th, 2014

Nadir Week?

Never say nadir, or, that is, never underestimate the power of the overclass.

In any event, as Killary Klinton trundles on, promising to deliver even more rightist fantasy outcomes for her constituent dupes, Russia is 100% responsible for the war crimes committed by those it clearly trained, armed, funded, and more-or-less controls. Meanwhile, Israel is defending itself against senseless external terrorism. USA? Not involved. Go back to watching your “American Idol” episodes and thinking about how free and peaceful you/we are. There’s troubles, but it’s all Russkies and Arabs. Nothing to lift a finger about.

All the while, where is good old self-righteous, super-radical Occupy? Oh, right, they have become wiser and are now helping people in Brooklyn grow sunflowers.

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Posted by Michael Dawson | Filed in VEED | Comment now »