The mega-marketing platform known as the National Football League is taking some heat for its employment (Captain Renault is shocked!) of violent people.
The NFL’s hypocrisy, meanwhile, is a mere grain of sand compared to that of its sponsors. To wit:
“The behaviors are disgusting, absolutely unacceptable, and completely fly in the face of the values we at PepsiCo believe in and cherish.”
Thank you, sugar-water pusher!
“We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code.”
That’s Budweiser talking.
“As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable.”
Yes, make-up is all about empowerment and equality.
“McDonald’s is a family brand.”
The only howler bigger than these shameless lies about corporate values is the suggestion that any of these capitalist behemoths might ever refrain from availing themselves of the NFL’s services as an eyeballs-and-eardrums rancher.
As you can see/may have seen, TCT is out trying on new suits. Better? Worse?
While we’re fall cleaning (metaphor mixing all the while), my other idea is to test out Twitter as a way of pestering some of the worst big business marketers about the shite they put out. Anybody wanna try that with me? I despise Twitter, but some ad-jamming (only a half nod to the posers at AdBusters) might at least allow us to do a fun little experiment.
And speaking of excrement, I have been dealing with increasing amounts of attempted spam comments. Hence, I am implementing the WordPress control that allows you to post freely only after I’ve approved a prior comment. It would be nice if regular readers would post some reply to this post, so I can get you over that hurdle.
Over at Ad Age, Judy Shapiro, “CEO and founder of EngageSimply, a social marketing engagement company, and [a person who] has held senior marketing positions at Paltalk, Comodo, Computer Associates, Lucent Technologies, AT&T and Bell Labs,” gives her peers a pep talk. Apparently the increasing automation and rationalization of their trade has many big business brand propagandists feeling that “it’s anything but playtime for marketers, [as t]he sheer tonnage of technologies is a serious buzz kill, casting a cloud over the industry.”
The remedy, Shapiro says, is to remember one’s own wonderful skills and the larger meaning one’s labors:
Marketing was never for the faint of heart. It requires the insight of a psychologist, the wit of a standup comedian, the stamina of an endurance athlete and a chameleon-like ability to adapt to never-ending business highs and lows.
But if you made the grade, you were rewarded by participating in an industry that attracted the best and brightest. More than that, marketing as a vocation was deeply satisfying because you knew that your work meant factories kept running and people kept getting paychecks.
Bravery, inisght, wit, stamina, adaptability. Quite so, but it seems to TCT that Ms. Shapiro, despite and because of her pride at keeping capitalism growing, has omitted the topic of moral fiber.
Might that be because the qualities required of the marketers there run rather parallel to the work of overseeing the Tarnungskommando at Treblinka?
I peeped in on the (Purportedly) Public Broadcasting System’s television offerings tonight. Here, one offering was a preview (!) of Ken Burns’ “The Roosevelts.” Not only was there no mention of either Teddy’s rank imperialism or the existence and lovely works of Kermit, but the Great Burns, he who passes his 8th Grade filmstrips off for high intellectual understanding of this somehow both teenaged and decrepit empire, professed that he’d been (pun intended) burning to make this new ditty for 30 years because the Roosevelts “are the most influential family in American history.”
There you have it. In mainstream thought, family is the largest possible sociological factor. The Civil War? A bunch of families who disagreed.
Capitalism? What’s that?
Ken’s critter-over is pretty shocking for somebody who claims to care about reality. But, then again, he knows who butters his (another pun) Burnt bread, doesn’t he?
“In a world where many stick to the script, Audi chose a different route.” So says Volkwagen AG’s Audi luxury subsidiary. Yes, buying a differently-labeled car: What a stroke of creativity and rebellion!