Friday, September 14th, 2007

Hall of Shame: Axe Body Spray

Capitalism only invented modern marketing in the 1910s, and only began to make it king of the management arts after World War II. In earlier days, the products it sold were mostly common-sense responses to rather obvious natural needs. As corporate capitalism has marched forward from the “marketing revolution” of the 1950s, however, natural needs have receded and laboratory concoctions increasingly rooted in marketing psy-ops have become the new norm.

Exhibit A: “Axe Body Spray,” a perfume sold by the Unilever Corporation and targeted at teen and young adult males. This crap is a naked attempt to fund the bottom line by commodifying young-male insecurities and fantasies about sex. It is as pointless and pathetic a product as ever existed, and one look at the ridiculously large and ridiculously packaged “product line” says all you need to know about the wasted ecological and monetary resources involved:

The Axe Fell Here

For a first-rate commentary on how this appalling junk gets sold and affects youth culture, look at today’s post from The Hater.

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Posted by Michael Dawson | Filed in A Culture of..., Bad Products, Flattery, Hall of Shame, Lies



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