Justice? It’s Vytorin.

kinuko y. craft painting

That Justice is a blind goddess
Is a thing to which we black are wise:
Her bandage hides two festering sores
That once perhaps were eyes.
- Langston Hughes

The 01/21/08 issue of Advertising Age reports:

“Merck & Co. and Schering-Plough Corp. [the makers of Vytorin] kept under wraps for more than a year findings that Vytorin does not deliver results.”

All the while, Merck and SPC continued their $100+ million television and print ad campaign claiming the precise opposite.

Now, overall, the official, court-certified FTC definition of what constitutes fraud in advertising is laughably lax, if you understand how the marketing process works and how utterly central planned deception is within it.

But this particular case easily and obviously crosses even the ridiculously loose, faux-naive fraud standards that are alleged to be in place. The planners of this affair belong in prison, and the corporations involved ought to be severely penalized, if not simply nationalized and restructured to make them what they allege themselves to be — namely, inventors and manufacturers of genuine modern medicines.

None of this will happen, of course. At most, the “Democratic Party” wing of the reigning two-party Business Biumvirate (the Democrats, of course, being the “party” that killed the Independent Counsel Statutes after their great triangulating hero, Killiam Klinton, perjured himself) will stage a show “hearing” in Congress, where they may possibly extract some “sincere” verbal regrets about managerial “mistakes.”

After all, who were Merck and Schering-Plough executives to say that the evidence of Vytorin’s ineffectiveness might not someday be reversed by further studies? You know — kind of like who were the Democrats to say that illegally invading Iraq on blatantly false and irrelevant pretexts was anything to actually vote against? Nod, nod, wink, wink, “regret,” “regret”…

Actual law enforcement, meanwhile, is now strictly for the little people in this country. Let them eat Value Meals and Vytorins, in jail, if need be.

3 Replies to “Justice? It’s Vytorin.”

  1. Have your reviewed the documentary Big Pharma. Excellent discussion of the pharmaceutical industry and their practices. Even the most hardened capitalist students are upset by it. I get excellent results (thought provoking discussion with it).

    cheers

    redal from the bluff city
    allan lummus, phd

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