Your Overclass at Work

The human race will need every synapse of its collective brain-power to figure out a way to escape the twenty-first century with its decency and some of its modern technology.

Meanwhile, how are our glorious corporate entrepreneurs laboring to serve our pressing needs in this coming struggle? In the usual manner: by trampling on them.

At the political level, they are absolutely obstructing us, as success in snatching decent survival from the closing jaws of the status quo will, of necessity, be very bad indeed for big business and the established fortunes it exists to serve.

As if this weren’t enough, however, as I’ve reported before, corporate planners are also busily using their own neocortexes to build “emotionomics” into the marketing operations by which they conduct the crucial day-to-day process of selling us products. Here is how they are learning to understand the human brain:

The business message being learned and applied, thanks to new advances in neuro-biology, in ever-greater detail is that:

Emotions are central, not peripheral, because they drive reason more than vice versa. In other words, we’re not nearly as rational as we would like to think we are. Our neuron-biological legacy means that emotions enjoy pre-emptive, first-mover advantage in every decision process. Conscious thought is only a small portion of mental activity. [Even] recall is emotional. [Dan Hill, Emotionomics]

The idea inside the marketing juggernaut that utterly dominates the way we ordinary Americans spend our “free time” is that the subordinate biological place of rationality is a very good thing, as it leaves so many openings for profit-seeking manipulation of the underlying population of “targets.” Bang, bang — out go the lights! Hence, SOP in corporate enterprise is to strive to ensure that the sway of reason remains small and secondary.

History, should we survive this still-growing assault on our most basic need, will not look kindly upon the sponsors and practitioners of “emotionomics.”