As within other areas of commerce there are too many businesses putting too much effort into marketing their products. The credit rates charged appear excessively high at a time when investment interest returns are historically low. There could be the argument that their costs are too high but that’s partly because they market them too heavily, causing too many defaults, by people who could not wisely afford the purchases but were persuaded to do so on credit.

We have a long long way to go to fix our corporate-consumer mess, this is barely scratching the surface.