Flattery on Wheels: “Motorsports”

earnhardt
High-Octane Schmuck

As part of my ongoing research on automobiles-über-alles, I just watched CNBC’s documentary on the business of NASCAR.

It includes some excellent quick glimpses of the truth behind the scenes of this shameful mega-enterprise/IQ test.  Thinking they’re talking to CNBC and hence other corporate overclassers, some corporate planners briefly tip their hand about their real motives.

For instance, this admission from Tom Murphy, VP of Media and Sponsorships at the Sprint telecom corporation:

This [NASCAR] is a superior marketing asset and we judge it in the ways any marketer would, no differently than when we buy TV advertising and airtime…newspaper or magazine advertisements. This is a giant, giant ad machine.

But, while watching, I also noticed that NASCAR’s major players go out of their way to call car racing “motorsports.”

That’s another great proof of Leslie Savan’s observation that much of marketing’s symbolism is a way of flattering the perceiver.

“Motorsports!” Yeah, driving a car is now a “sport.”

P.S. The photo above is the mega-dolt peckerwood Dale Earnhardt, Jr. standing outside the fake “old western town” he has had constructed on his North Carolina property.

Talk about an excellent advertisement for radically progressive taxation…