Insanity, they say, is redoubling the same old efforts while expecting different results.
Have you ever stopped to wonder what’s going to be “new” about the post-bankruptcy auto industry?
I always say that it would take a committee of experts to conceive of a more wasteful arrangement than our autos-über-alles transportation system here in the USA. Indeed, profitable economic waste — maximum foisting of salable parts and services — is the whole point of the thing.
Over at the “new” Ford, they are getting more blatant than ever about this.
In a report on how Ford designers are using virtual characters and “mindset segmentation” to focus their manipulative efforts, The New York Times for July 16 conveyed this quote from “Murat Yalman, Ford’s director of global advanced product strategy, a strong supporter of an approach that personalizes the ideal buyer for everyone involved in a vehicle’s development”:
“We had done lots of models based on rationality, but now we are recognizing that emotions play a much more dominant role than we ever admitted,” Mr. Yalman said. “In buying a car, you have to fall in love.”
He added: “We now focus quite a bit on aspirations and dreams.”
These can be embodied in products. “Think of someone who has a really high-end parka in which you could climb Mount Everest. But the person only wears it on the train to work.”
Straight from the horse’s _____.