Last Hired, First Depressed

grind On what passes for the political left, analysis of corporate capitalism’s radical commercialization of off-the-job life has been atrocious.  Among the disservices performed by allegedly radical thinkers has been their thoughtless habit of adopting the business elite’s “consumer” vocabulary as a legitimate conceptual framework.  From the unjustly famous to the realm of everyday flippancy, examples of this disastrous, careless parrot-job abound.

If you wonder how much violence gets done to reality by not only swallowing the notion that “consumer” is a fair-minded label for product-users, but by the accompanying habit of treating the steeply stratified and deeply divided world of actual off-the-job humans as a pool of undifferentiated “consumers,” take a look at this recent report by Barbara Ehrenreich and Dedrick Muhammad.