Vanity and Ecocide in Kleenex Marketing

Recall that, in The Sponsored Life, the great advertising critic Leslie Savan once observed that:

If you want to understand what an ad’s really up to, following the flattery is as useful as following the money.

Recall also that we here at TCT have previously reported on the Kimberly-Clark Corporation’s continuing effort to use marketing to reap profits from substituting tree fiber for handkerchiefs, as well as corporate marketers’ frequent reliance on vanity as a sales device.

Well, guess what, kids?  Yep:

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Kleenex has now found a way to marry its ecocidal efforts to our capacity for vanity.

If only Earth could sneeze…