Consumer Reports calls the Ford Motor Company’s new MyFord Touch system, by which automobile operators use computer-video touchpads rather than old-school knobs and switches to perform various mostly extraneous tasks while driving, “complex and buggy” and “a complicated distraction while driving.”
Translation from the polite punch-pulling language of Consumer Reports: This latest case of marketing-driven product elaboration, which Ford propaganda shamelessly paints as being “all about making the driver’s experience connect with technology in the car, and their digital lifestyle safer and simpler,” is, as the Ford Motor Company certainly knows full well, going to kill thousands of people a year.
Of course, this won’t stop this precisely planned corporate marketing tactic from working. MyFord Touch, Ford tells Reuters, “is helping make Edge and MKX [the models in which it has been launched) among the best sellers on dealer showroom floors.”
All in a day’s overclass entrepreneurship…using people’s “digital lifestyles” to boost the profits of an outdated corporation’s shareholders, via a deadly, cynical gimmick.
And they say trickle-down economics might be outdated…