TV as Spyware

eyeball Been a while since I reported on the corporate capitalists’ progress in turning home television equipment into marketing spyware. As always, the progress is rapid.

Rentrak Corporation, headquartered in the same city as TCT, describes its work thus:

Rentrak is the television ratings database currency that measures local television and cable channels at a granular level in 210 markets across the United States. The service incorporates data from over 17 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available that combines TV viewing information with consumer segmentation systems so advertisers can effectively reach their true consumer targets.

 

Big Brother was an amateur.