Vehicle Wrap!

wrap Ever wonder how they get all that intricate propaganda onto the sides of cars and buses? It’s called “wrap advertising.”

Recent advancements in vinyl development have led to new types of vinyls specifically for doing wraps, such as vinyls that feature air channels to prevent bubbles, and microscopic glass beads that prevent the adhesive from taking hold until squeegeed down. This feature allows the material to be lifted and reapplied as needed during the wrapping process, without compromising the longevity of the wrap. Vinyl is heated with a heat gun or torch to mold around objects.

So, it’s a huge piece of high-tech plastic glued to the body of the automobile (or train, if your town has any).

Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 99% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.

Ah, the wonders of our age of appropriate technology! Cars, those 3,000 pound machines that sit idle 95 percent of the time while burning up what remains of the planet’s petroleum stock, covered in plastic sales pitches! Who says the market doesn’t solve all problems?

2 Replies to “Vehicle Wrap!”

  1. Pingback: Vehicle Wrap! | AdvertisingAdvertising

Comments are closed.