Thursday, April 12th, 2012
Coke Tries to Flatter a Continent
Our friend Nercules passes along this breathtaking piece of marketing tripe:
It is, of course, an attempt at flattery. That’s a classic marketing ploy. It also reveals that the Coca-Cola Company sees the entire population of Africa as mental children.
Meanwhile, one ponders which is more offensive: selling sugar-water to poor people, or a corporation based on selling sugar-water to poor people having a net income greater than the gross domestic product of 28 African nations.
April 13th, 2012 at 2:51 pm
nercules said:
Thanks for posting, Michael, and for your acknowledged friendship. This site needs more traffic. It’s excellent. Because of you, I now cringe every time I hear: ‘That’s a good ad.’