Monday, May 7th, 2012
Good news, fellow Earthicans: Our heroic epoch’s leading minds shall never cease their valiant, world-historic labors to solve the great challenges of the perilous times. According to the latest Advertising Age:
Few people would suspect that what’s inside an unmarked building some 30 miles north of New York could change __(a)__, even the entire __(b)__. But that’s what __(c)__’s ambitious, high-energy __(d)__ are promising.
This unassuming office park houses the __(e)__ Lab, and inside are the results of months of intense research. __(f)__ have been working to chart a new course for a __(g)__ that has endured __(h)__, just behind __(i)__.
Over several weeks early this year, Brad Jakeman, president-__(j)__ officer, has walked key __(k)__ constituents around the lab, talking about ideas and showing off mock-ups of new __(l)__ machines, samples of __(m)__ and new __(n)__ concepts. It’s a world where __(o)__ specifically — and the __(p)__ generally — is __(q)__ again.
He insists it’s not a pipe dream.
(b) = cola category
(c) = Pepsi
(d) = marketers
(e) = Beverage
(f) = Pepsi execs
(g) = brand
(h) = an embarrassing slip to the No. 3 soda
(i) = Diet Coke
(j) = global enjoyment and chief creative
(k) = Pepsi
(l) = new vending and fountain
(m) = licensed products
(n) = marketing
(o) = Pepsi
(p) = cola category
(q) = cool
And some dare question the entrepreneurial system!