11 Replies to “Beyond Orwell: Advertising Trucks”

  1. Heh, just like a billboard, except it pollutes and adds to traffic.

    Also, just saw this today: Is not joining Facebook a sign you’re a psychopath? Some employers and psychologists say staying away from social media is ‘suspicious’
    on dailymail.

    Had to share it since I know you are someone who can appreciate the wonders of Facebook.

    One particularly creepy comment:

    At my company we do not hire people who do not have Facebook accounts or who make their Facebook accounts inaccessible to H.R. and security personnel. It’s very simple, we are looking for a certain type of employee, one who lives a lifestyle that is compatible with our values and corporate mission. If you have anything you need to hide, then seek employment elsewhere. Job seekers, remember that your Facebook is a marketing tool, and the product you are marketing is yourself. Every single post you make, every picture you upload, everything you ‘Like,’ it’s all subject to employer scrutiny. What employers are looking for are physically fit, morally upright, non-political individuals who have enough discretion to avoid posting comments about controversial topics, and who do not feel it necessary to post pictures that might bring discredit to themselves or the organizations they are affiliated with.

  2. There is no hope. It is honestly very difficult not to resurrect the worst possible apocalyptic scenarios after seeing such examples of the recklessness and enthusiasm with which we are hurtling towards death and barbarism.

  3. Angelo, thanks for making me double paranoid :). I deleted my facebook out of paranoia, now I’m paranoid about deleting it, LOL.

    As bizzare the comment you quoted is, it is entirely unsurprising – really, the “marketing personality” has been a well known fact of our so called “society” for about 100 years at least.

    What is truly disturbing however is the enthusiasm and complete lack of critical thinking and elementary self-awareness that the smug effin’ douchebag who wrote this accepts this type of monstrous violation of the human condition. No amount of love can save this type of non-human. Which will soon be all of us, btw.

  4. The personality has always been marketed; Facebook and the internet are just offering different ways to do it. Just as you put on a face for “the office,” you can put one on for “Facebook.” The same horror was always there, but you can dwell in it and not lose yourself if you remember what you really are.

  5. Sure, there’s always been self-promotion and background checks. But I think it’s a step forward in the latter process to have Facebook as a tool. People generally aren’t thinking about job applications when they are doing Facebook. So it’s a new level of penetration for the overclass.

  6. High Arka, yes, of course the “personality market” has always been a feature of 20th century capitalism. However, there are two complications at least: first, very few people ever realize that from an early age they adopt a desirable behavioral shell that represents the power expectations of them, and stunts their authentic development. They spend their entire lives in a vague dissatisfaction, while trying to “do the right thing”. I agree that it is interesting to dwell in the horror (lol, really love the language), but it seems to be a luxury to even get there…

    As for Facebook… I don’t even particularly think that people purposefully use it to market themselves. The very structure and nature of the Facebook interface creates a specific personality: one that giggles, “likes
    shit, and parades “oh look what I just did and how awesome that is”. Many people may have such tendencies, but Facebook develops them to the extreme since virtually nothing else is “possible” on FB.

    But the real issue is really Michael’s point: most people view FB as a leisure activity where they are more or less free to be themselves, and the trend of employers snooping in there is beyond disturbing. It is a psychological rape.

    My spouse already changes her facebook name out of concern that that her employer would snoop in. I’m struggling to explain that in the way FB is structured this is negligible, if any at all, “defense”.

  7. There’s at least one of those trucks in San Diego that flips through several depictions of [*ahem*] gifted young women while telling you how to get to a strip club (complete with “military discount!”).

    If only they’d put one of those overly-enhanced ladies in blackface and have the next clutching a blanket labeled “smallpox,” methinks they could make a good try at running the table of American exploitation. And all at 75 mph.

  8. I completely agree with the complaint that advertising of whatever sort on roadways distracts drivers.–And, that is sufficient reason for getting rid of it. I am glad to hear someone else talking about it. However, I also have a sad story to tell about El Paso, Texas (a desert outpost of a cruel empire which I shall soon leave). The local police haven’t, apparently, thought about the distraction factor. The local branch of the police near the local library features a bright flashing (distracting) sign with helpful messages. (Sorry, I don’t read them, so I cannot tell you what they say. However, I did once notice that one of them says we should lock our cars.–As if that needed a distracting sign…..) What happened to the idea that you should keep your eyes on the road? Personally, I suspect it’s just some sort of blind tendency to conformity among the local constabulary. They just want to be like everyone else. (But perhaps it is merely about contracts the city has with the company that makes the signs?)

  9. Mark, that’s an interesting point. Cars are sacrosanct, but they also allow huge distractions within the system. Despite all the MADD hype, even our drunk driving laws are laughably lax. Texting while driving, which is at least as dangerous as driving drunk, is basically completely legal.

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