People’s willingness to pay money for media content they can’t keep on their own physical shelf continues to speak volumes about the triumph of corporate interests in our market-totalitarian age. Did you know that you are restricted from cutting-and-pasting more than a small percentage from “e-books” you allegedly own?
Anyhow, I come not just to preach against Kindles, but to denounce “cloud” music and computing.
Did you catch last week’s news that running the USA’s fleet of data servers now devours 10 nuclear plants’ worth of electricity?
And why the big push toward cloud computing, you might wonder? What’s the great advantage to having people store their music collections, for instance, on remote, centralized computers? For the individual music listener, doing that only adds another layer of complexity and vulnerability, as any loss of internet access then means loss of one’s “own” music catalog.
The real reason is the usual one, of course. It resides on the corporate side of the “cloud” deal:
“Fanalytics” — Analytics and Data Mining of Online Music Activity
Music fan behavior has changed in well-documented ways — and with it, the art and science of charting the popularity of music. The Echo Nest’s “Fanalytics” is a suite of music activity analytics tools and data to give customers a holistic understanding of music activity for enhanced music discovery, editorial and targeted advertising applications.
The point undoubtedly applies to other forms of cloud computing, as well. Everytime you put something on Google or Apple’s servers, you allow Google or Apple and their corporate data-mining customers to see yet another dimension of what you are doing and how you are built.