Audience Buying

audience The public knows marketing is “a bunch of b.s.” Except, of course, it’s much worse than that. It is a bunch of b.s. deployed with scientific care for the most cynical of possible reasons, with itter disregard for the most important human needs, not least of which is a political economy compatible with ecological sustainability.

Imagine how low the marketers’ ratings would drop if people knew about such things as “audience buying”:

Rapid advancements in the digital world mean marketers must constantly change how their brands reach and relate to consumers. At the same time, the audience-buying community has also been advancing, growing increasingly more sophisticated as it drills down to target specific audiences in key demographics while offering new metrics and tools to determine ROI.