Advertising Age reports on the evolution of political marketing as handled by its leading practitioner, President Zerobama. The great treasure here is, of course, the thing that lives where, in an actual democracy, a constituency would reside: “the Obama campaign’s data files” on its marketing targets, a.k.a. voters.
The latest news is that the Zerobama campaign wants to pass that treasure to its new post-election selling endeavor, the “lobbying” (read: data-scraping) operation known, in terms that would make Big Brother blush and Ella Baker spin in her grave, as “Organizing for Action.” [Note: TCT refuses to link to this reprehensible scam.]
But wait! This is not yet the bottom of the barrel. According to Ad Age, the real aim in all this is the effort to institutionalize the latest advances. The facts here speak for themselves. Here is Ad Age‘s description of the ultimate reality:
“The VAN,” as it is known in Democratic Party circles, essentially is a storage and management system for its clients’ voter-file data and supporter information. (VAN stands for Voter Activation Network.) VAN’s biggest client, the DNC, has a contract with the company for all its state parties allowing Democratic candidates across the country to access its Vote Builder database, which compiles names, addresses, ages, phone numbers, voting history and other publicly available information.
Voter Activation Network!
For the umpteenth-plus-one time: Orwell would be out of business these days.