Monday, January 13th, 2014
Using projections from PricewaterhouseCoopers, Scott Roskowski, senior VP-marketing for TVB, a trade association for the broadcast TV industry, predicts health insurers will spend $500 million — or more — on ads this year. He also says his estimates are conservative. Why? Mr. Roskowski said the industry stands to gain $100 billion in new revenue because of the Affordable Care Act’s mandate that nearly all Americans have health care coverage.
“This is really the growth sector in local broadcast television,” Mr. Roskowski said. “It’s going to be a heck of a year.”
And the fun continues! There will also be a matching boom in right-wing advertising encouraging people to boycott enrollment in Romneycare.
Meanwhile: “All in all, the Congressional Budget Office estimates that there will still be about 31 million nonelderly Americans uninsured in 2023.”
Only in America!