More Good Marketing News

tv-piranha-image Per Ad Age:

Some in the media business worried that the troubles at Nickelodeon were a warning sign that today’s digitally wired children would never grow into traditional television watchers.

“There were a lot of people who legitimately believed that it was over for kids’ television — Nick in particular and TV more broadly,” said Brian Wieser, a media analyst with Pivotal Research. “But no good evidence suggests that there was a meaningful decline in total kids’ consumption of television.”

Despite the concerns, children today are watching more television on a traditional television set than they did five years ago. Children ages 2 to 11 now spend an average of 111 hours, 47 minutes a month watching traditional television, according to Nielsen’s Cross-Platform Report for the first quarter of 2014.

That is up from the average of 108 hours, 45 minutes a month children in that age group spent watching traditional television in 2009.

This advance, of course, comes on top of the even faster rise of tablets, etc.

One Reply to “More Good Marketing News”

  1. TV is a wonderful technology, but horribly actualized here. Tablets are even more wonderful technology, and being used by people in the same and/or worse conditions, are even more horribly actualized. More integrated, responsive marketing will deaden thought to a greater degree than what the TV can offer.

    Compared to the overlapping flash ads, the “which gay celebrity are you most like” quizzes, and entire articles written solely to market a product, even the most manipulative, disgusting TV ads look simplistic by comparison.

    Cable guy…

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