Lather, Rinse, Repeat

Killary Klinton
Killary Klinton
Politics in the United States is marketing. Nothing more, nothing less.

So, here comes Killary, as reported by The Washington Post:

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew? As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee. Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist.

As always, spending will reach new heights, and choices and democratic responsiveness will be even closer to zero.

It’s going to be a long winter, friends.

2 Replies to “Lather, Rinse, Repeat”

  1. It’s amazing that this kind of candid admission can be presented as something ‘positive’, isn’t it? I have a pair of good Dembot friends…well, who doesn’t?… and I have tried on many occasions (depending on the number of drinks consumed) to convince them of the pernicious effects of advertising on society. This topic usually comes up in relation to other friends of ours who make really good money working in advertising but are ‘really good people at heart’. Anyway, the reason my friends consistently reject the big-picture argument of advertising as evil is that they genuinely believe that advertising’s ability to influence purchasing only works on ‘dumb’ people. As they themselves are ‘bright, educated and well-informed’ individuals, they truly do not believe that sophisticated marketing techniques have any persuasive impact on their own decisions. The deep irony, of course, is that they have purchased wholesale the entire set of values that the Democratic Party has been purveying now for decades…through such bourgeois-flattering vehicles as The New Yorker, New York Times and NPR…to the point where they can rationalize continual war mongering, extreme wealth inequality and ecocide.

    It’s a riddle for the ages!

  2. “The deep irony, of course, is that they have purchased wholesale the entire set of values that the Democratic Party has been purveying now for decades…through such bourgeois-flattering vehicles as The New Yorker, New York Times and NPR…to the point where they can rationalize continual war mongering, extreme wealth inequality and ecocide.”

    I see this all the time, and it is frankly frightening. I have friends who passionately argue how all of the above is “inevitable”, so the most important thing is to keep the republicans out of the white house anyways.

    I could live with all this, if they didn’t feel compelled to broadcast their progressive, humanistic, compassionate etc. blah blah blah, nature, that allegiance to the Democrat brand seems to impart in the way any other purchase does.

    Brute selfishness is honestly easier to tolerate than this nonsense.

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