In the least surprising news possible, there’s a new form of marketing research. It is Consumer Theater, a new way of doing focus groups that is “a proprietary Firefly and Second City methodology.”
First off, a major Hicks Dictum Award to the moribund corporate-comedy shithouse, Second City.
Meanwhile, take a look. This is what “co-creating with the consumer” looks like. The role of “the consumer,” as always? To divulge more.