Disaster Marketing

bud-water Capitalism thrives, as classically observed by by economist Joseph Schumpeter, on “creative destruction.” Naomi Klein has commented on how the system’s love of wreckage includes things like war, natural disasters, and anthropogenic ecological crises.

Witness, this week, the shipment of more BudWater, the latest effort of beer oligopoly AB InBev, the current manifestation of the former Anheuser-Busch corporation, at “creating marketing magic in difficult times.” Does anybody believe that this firm, which so ostentatiously played the 911 card, is shipping Florida a few trucks of water for altruistic reasons? Dollars to donuts (this is admittedly a bit of a dated quip) the national ads are already being filmed, if Hurricane Matthew does its part and creates enough newsworthy suffering.