Marketers Don’t Get It

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snake Scott Goodstein, CEO of Revolution Messaging, has an op-ed piece in today’s New York Times. Mr. Goodstein, who fancies himself a rebel and sees his work in helping reduce politics to marketing as somehow liberating, says “[i]n future campaigns, Democrats will need to devote even more resources to social networks than they did in 2016.” So, yeah, wow, very deep, Scott.

Meanwhile, Goodstein asks us to “Imagine if Mrs. Clinton had ditched the script, the teleprompter and the overproduced videos and posted a cellphone video telling America that she was fired up on an issue.”

Earth to Scott: Not only was/is Mrs. Clinton mega-obviously not fired up about anything but her own social climbing and power-seeking, but what, pray tell, would be left of her without all the political marketing? Again, mega-obviously, the answer is “nothing.”

Your industry — political marketing — is, despite your self-serving fantasies, inherently and fully part of our mounting crisis. Telling better lies is not the way forward.

It takes this kind of cluelessness to do what Goodstein does, despite it all.

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