55,235 Market Segments

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According to ProPublica, Facebook now provides its clients (read: corporate marketers) with the capacity to target 55,235 different interest groups, on which FB also collects heaps of outside reconnaissance via so-called data brokers. Per ProPublica:

The categories from commercial data brokers were largely financial, such as “total liquid investible assets $1-$24,999,” “People in households that have an estimated household income of between $100K and $125K,” or even “Individuals that are frequent transactor at lower cost department or dollar stores.”

Big Brother was an amateur.

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