Ad Tolerance

Here’s what they’re working in the overclass, as the world faces multiple immanent threats to the material basis for continuing the project of human civilization:

With endless ways to consume content, consumers are developing preferences for live, streamed, online and ad-supported content. Understand watching behaviors and consumers’ tolerance for different ad characteristics.

The associated video shows that, to corporate capital’s main task force, the big question is how to keep tricking people into wasting their lives spectating the trivial and stupid “content” that exists to deliver advertising into passive brains.

The basis for the whole thing, as enunciated at the 28-minute mark by the woman in the video is “what consumers are willing to tolerate.” Not exactly the free-choice utopia of econ textbooks and political speeches, is it?

And need we comment — yeah, alas, we do — on the use of the words “consumer” and “consume” here? The bias is so massive and massively obvious, yet what passes for the progressive left continues to talk exactly like this.