The Essence of Facebook

snake As reported by none other than Michael Wolff, Mark Zuckerberg long ago admitted that, when all the cover stories are dropped, Facebook is a corporate marketing tool.

“Our business is advertising,” said Mark Zuckerberg who, although he was the penultimate speaker at the eG8 conference in a stultifying hot hall, managed to fill the room.

“This trend of people being empowered to share things that they want will be the trend for the next five or ten years. . . .” Zuckerberg probably means to share what they want to share. But it may just mean to share desires in general—impulses, hankerings, things. “If you think about advertising, what’s going to be more effective than any advertising you show is something your friend says they like,” says Zuckerberg.

Five or ten years later, here’s a very useful report on the state-of-the-art in overclass data harvesting.

As TCT has always contended, totalitarian spying is part and parcel of corporate capitalism, which literally requires its constant expansion and refinement.

Not that this kind of boilerplate-but-unmentionable social fact ever quite sinks in. Even the reporter of the above survey of what Facebook does on behalf of its other corporate clients concludes that we “did it ourselves.”