Least Surprising News

eyeball Advertising Age for March 30 includes a story titled “Brands Just Can’t Seem to Quit Facebook.”

Well, duh.

Facebook exists to collect marketing data, to perform for corporations what people with cameras and stopwatches do inside corporate workspaces.

According to this report, at most 5 of Facebook’s top 1,000 advertisers even might have ceased using the platform as a result of the Cambridge Analytica scandal. Most likely, none have.

“This speaks to how important Facebook is as an advertising channel, and that brands are surely making the decision that the benefits of the platform outweigh the smaller risks of brand damage due to association with it,” [marketing research firm CEO Gabe] Gottlieb says.

As Gottlieb knows, the institutional fact is that the spying done by Facebook and an ever-expanding portion of the rest of the infrastructure for off-the-job life is every bit as vital to corporate capitalists as is detailed knowledge of paid labor processes. Barring a huge popular uprising against them and their system, the powers-that-be are simply never going to desist from gathering such data. Power concedes nothing, and scrambles to cover its trail when important concessions threaten to get discussed. Hence, this phony little mea culpa melodrama.