Theses on Kaepernick

Nike Kaepernick ad 1. It is brilliant, well-researched and planned marketing. It will massively increase brand interest and loyalty while generating news for some considerable period.

2. If you watch regular TV these days, you see that “cause marketing” is rampant. Corporations now use marketing to portray themselves as charities.

3. It is a perfect example of how trivial and broken our society is.

4. It is about selling over-priced shoes and clothes.

5. It is about whether it is right for people to strike gestural poses about vague attitudes toward racial injustice and inequality, with the clearest suggestion being the thoroughly silly idea that police reform is both possible and would somehow make everything much better in that area.

6. Live sports is as hugely important as it is in modern society because it is, by its very nature, the most reliable and durable platform for attracting eyeballs and eardrums to corporate advertising campaigns.

7. Watching sports is a deeply childish activity, particularly in a world that is probably destroying the ecological basis for further civilizational progress.

8. All our politics are now like this. If it isn’t a tempest-in-a-teapot, it gets no mention in corporate media-and-politics.