Archive for the 'Bad Products' Category
Thursday, November 21st, 2013
When I hear the word “engineer,” I reach for my revolver. Comrade MS has discovered this astounding piece of faux feminist detritus. Who in the world finds the idea of females being engineers controversial at this point in time? Nobody. That, of course, doesn’t stop the corporate media from lapping up this junk.
One wonders which is worse: the insipid, still-sexist, entirely unserious pandering about very serious social issues, the bogus claims about national shortages of scientists, or the raw chutzpah of the creep behind it all. I supposed I’d say the latter, on the grounds that Debbie Sterling’s claim to being an engineer is her training in product design! She’s a god-damned marketing consultant — a perception engineer!
For the past 7 years, she has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks.
Last but not least, clap eyes on the pathetic objects being peddled in this scam on moronic yuppies:
Monday, November 4th, 2013
“It’s the car you want when you win the lottery.” Um, no and no. But that was the teaser for this latest belch from the craptastic faux-thoughtful faux-news beast known as 60 Minutes:
It almost belongs over on Death by Car, but, in the end, what this chunk of naked ideology, thoughtless worship of the main product killing the planet, and blatant “market segment” pandering says about TCT topics is more newsworthy than the actions of the Italian and German creeps who manufacture these automotive monstrosities. This schlock is what happens when news gets eaten by marketing.
Shameful. Entirely shameful.
Wednesday, October 30th, 2013
As the failures of Romney/ObamaCare mount, we TCTers should do what we can to remind people that a major part of the built-in disaster is the fact that selling health insurance remains a major aspect of the “reformed” set-up. Consider the interview in today’s Advertising Age with Darren Rodgers, chief marketing officer at Health Care Service Corp., which operates Blue Cross and Blue Shield plans in Illinois, Texas, Montana, New Mexico and Oklahoma. Not only is Mr. Rodgers’ undoubtedly huge salary baked into the prices of the “new” plans being peddled under Romney/ObamaCare, but so, of course, is all the data-mining required to do modern corporate marketing. Under R-O-C, that expense will vastly expand, as Rodgers explains:
Ad Age: [A]s uninsured residents enter the market, companies must appeal to individual buyers, vs. relying solely on tried-and-true business-to-business marketing techniques….How have you changed your marketing to reach Obamacare consumers?
Mr. Rodgers: We’ve had to, first of all, figure out who those people are. We’ve been pretty good in the past about using business data, buying information from Dun & Bradstreet and others to profile corporate clients. But we have had to learn to delve into the individual-buyer marketplace, and a lot of these people today aren’t even buyers, they are uninsured.
Ad Age: What data sources have you tapped to find those people?
Mr. Rodgers: Because many of our new clients will be coming from the ranks of the uninsured, we couldn’t use the data that we have internally, but we had to go out and use external sources of data. … Some of that data is available publicly. … We also have used Acxiom data to build profiles of communities so that we could target our marketing message.
Meanwhile, the usual marketing ploys remain:
Ad Age: Describe your creative approach.
Mr. Rodgers: The Blue Cross and Blue Shield brand is so universally recognized and universally associated with health insurance. … We also know it’s an aspirational brand within the uninsured marketplace. … Because of those things, we felt that it was appropriate to continue our strategy of just general brand advertising, but to make sure that it’s in the places it needs to be to hit the [new] markets.
Thursday, October 17th, 2013
Waiting for the market to innovate us out of our market-imposed end-times problems? You might want to take a look at what sorts of advances actually matter to the overclass. To wit:
That is the Jimmy Dean Blueberry Pancakes and Sausage on a Stick, from the Hillshire Brands spin-off of the Sara Lee food conglomerate.
Here is the thinking behind this wondrous step forward in human history:
Yep, she said “”A three-year pipeline will get us to 15% of revenue from innovation by full-year 2015.”
Monday, October 7th, 2013
Now we [again] see the violence inherent in the system. Here’s the meat of a new Ad Age story on the expanded powers marketers are about to gain from the forthcoming launch of a new generation of TV gaming consoles:
“We are trying to bridge some of the world between online and offline,” [a Microsoft VP] said. “That’s a little bit of a holy grail in terms of how you understand the consumer in that 360 degrees of their life. We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It’s early days, but we’re starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly.”
Xbox One can essentially work like TV that watches you, bringing marketers a huge new trove of data about what’s going on in living rooms, including, as one marketer put it after the speech, unprecedented information about how people engage with TV advertising.
Given that Xbox 360 has sold more than 78 million units, if even a fraction of likely Xbox One users could be persuaded to share data, the technology could create the world’s largest panel for measuring biometric responses to advertising.
The new generation of Kinect technology in Xbox One can distinguish up to six voices in a room, respond to voice commands, read skeletal movement, muscle force, whether people are looking at or away from the TV and even their heart rates, Mr. Mehdi said. The latter happens as the camera detects slight changes in skin tone related to dilation of a blood vessel in the eyeball that responds to heart rate, Mr. Mehdi said.
In a feature that was controversial among some users, Microsoft originally said that the Xbox One would have to be connected to the internet and Mircosoft’s servers at least once every 24 hours to function. After consumer outcry, Microsoft backed down. It also dropped its original plan to require that Kinect technology always be on for the console to work.
Wednesday, September 25th, 2013
Highly interesting report today by Ad Age reporter Jeanine Poggi. Poggi discloses some important aspects of how the big business marketing endeavor known as “television” functions. Turns out one of the major devices there is refusal to permit what’s called “a la carte” TV subscriptions.
The basic problem is this:
A significant amount of TV viewing comes from casual viewers watching channels that are available to them, but that they likely wouldn’t want otherwise. Networks that fall outside of the top tier include independents like ReelzChannel and Ovation, as well as networks owned by conglomerates like Viacom‘s Centric and Discovery Communications‘ Velocity and the Military Channel.
If people could subscribe to plans of their own choosing, the channels that draw this excess viewing would be dropped and disappear, meaning that the price of ads on channels people actually want would increase, while — horror of horrors! — people might actually watch less television.
Poggi quotes an insider with an utterly exquisite surname:
“If people watch the same amount of TV, only getting channels they want, the supply of ratings points would remain constant for the most part,” Mr. Parent echoed.
But Mr. Parent doesn’t believe the same amount of content would be consumed on TV. “There would be less casual viewing and a drop somewhat in surfing,” he said. “It might drive some people online to watch certain shows. If out of the 10 networks there’s nothing on you want to watch, you will turn it off.”
This, of course, cannot be permitted:
[M]edia buyers are skeptical the industry will ever allow consumers to cherrypick individual networks.
TV networks are staunchly against the idea, fearing consumers wouldn’t pay for their smaller networks like MTV Jams or Cloo and might even blow a hole in revenue for midsize players.
But advertisers could also suffer if cable bundles break up and smaller channels thin in number, which would send more viewers to the bigger networks and drive up prices of reaching a mass audience.
This openly secret core aspect of institutional reality is, as always, a sharp disproof of the #1 alleged reason for allowing private business to run the media environment: “We give people what they want.”