Archive for the 'Bad Products' Category

Wednesday, August 20th, 2014

Mickey Digital

vdp The big-faced bottle blonde at right is Julia Vander Ploeg — perfect name! — is the newly appointed digital marketing head for that hoariest and least necessary of all brands, McDonald’s.

Seems that crap peddler is “under intense pressure from Wall Street to improve sales,” per Advertising Age. So, obviously, the answer is to make sure people can Facebook their Big Mac moments.

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Posted by Michael Dawson | Filed in advertising trends, Bad Products | Comment now »

 

Monday, August 11th, 2014

Judy Woodruff

Judy+Woodruff+2011+Winter+TCA+Tour+Day+5+dtRss3Tk5vdl What a personage. TCT happened to see her show tonight during her usual phony “concerned” bipartisan posing. While asking some goon about the continuing death of journalism, she asked “How will this affect consumers of news?”

Consumers of news.” Nuff (or Ruff) said. Stay tuned for Antiques Road Show, voiceover provided by “intellectual” actor Paul Giamatti.

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Posted by Michael Dawson | Filed in Assholes, Bad Products | 1 Comment »

 

Monday, August 4th, 2014

More Good Marketing News

tv-piranha-image Per Ad Age:

Some in the media business worried that the troubles at Nickelodeon were a warning sign that today’s digitally wired children would never grow into traditional television watchers.

“There were a lot of people who legitimately believed that it was over for kids’ television — Nick in particular and TV more broadly,” said Brian Wieser, a media analyst with Pivotal Research. “But no good evidence suggests that there was a meaningful decline in total kids’ consumption of television.”

Despite the concerns, children today are watching more television on a traditional television set than they did five years ago. Children ages 2 to 11 now spend an average of 111 hours, 47 minutes a month watching traditional television, according to Nielsen’s Cross-Platform Report for the first quarter of 2014.

That is up from the average of 108 hours, 45 minutes a month children in that age group spent watching traditional television in 2009.

This advance, of course, comes on top of the even faster rise of tablets, etc.

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Posted by Michael Dawson | Filed in Bad Products, Eyeballs and Eardrums (The Media) | 1 Comment »

 

Wednesday, June 18th, 2014

More Metastasis

California_Chrome_3x2

Skechers, of course, is a particular leader in the addition of useless product features.

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Posted by Michael Dawson | Filed in Bad Products | Comment now »

 

Monday, June 2nd, 2014

Ralph Roberts’ Favorite Saying

ralph Ralph Roberts founded Comcast before handing its reins to his son, Brian L. Roberts. Here’s how Ralph describes his business’s core idea:

I didn’t burn any bridges with Muzak when I left there, and my brother, who unfortunately passed away in 1972, had been the advertising director at Revlon and had a similar career to mine. He was also in advertising and marketing, and Muzak Corporation, after I had left for some time, invited him to come over to be a senior vice-president of the company, and one day he came in to me and he said, “You know, Ralph, we ought to buy some of these franchises. They’re a license to steal as recurring monthly income.” That was our favorite expression, just like cable. You put in the equipment and every month they send you money.

Such is the true stuff of the great private-sector boondoggles.

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Posted by Michael Dawson | Filed in Bad Products, Behind the Scenes | 24 Comments »

 

Thursday, May 15th, 2014

FCC Surpasses Orwell

orwell-truth Zerobama promised his suckers constituents net neutrality. They are getting the exact usual. Per The Wall Street Journal:

The Federal Communications Commission advanced new Internet rules that would ban broadband providers from blocking or slowing down websites, but allow them to strike deals with content companies for preferential treatment.

So, those who own the roads can’t slow somebody down, but can sell access to faster routes? Only in America, folks, does such blatant DoubleThink get reported straight out, without the slightest snicker or blush.

Of course, how do Comcast and its soon-to-be-acquired “rivals” own the road? Graft, pure and plain.

And check out the ultimate Obamian trick the FCC is now using to finish sealing the deal:

The broadband providers have signaled that they can live with Mr. Wheeler’s approach as drafted.

Democratic commissioners Jessica Rosenworcel and Mignon Clyburn joined Mr. Wheeler in voting to advance the notice of proposed rule-making, which will now be open to public comment for 60 days, followed by another 60 days for replies.

Observers expect unprecedented engagement during the comment period, but it remains to be seen how much the final proposal shifts from what Mr. Wheeler has already proposed. Mr. Wheeler’s proposal assumes a strong FCC would aggressively police deals between providers and content companies.

Yes, it certainly does remain to be seen. Any wagers?

Meanwhile, here’s what the WSJ says about the Democratic Party:

Democrats are largely in favor of net neutrality but still divided on the best approach, with a few favoring reclassification and others still on the fence. Mr. Wheeler’s approach also has found favor with some Democrats who worry reclassification would kill investment in broadband deployment.

Translation? Five words: “The Democrats oppose net neutrality.”

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