Archive for the 'Bad Products' Category
Monday, March 3rd, 2014
Cadillac’s extra-obnoxious “Poolside” ad was, it now says, this:
The “Poolside” spot, created by ad agency Rogue, is intended to serve as a “brand provocation,” according to Craig Bierley, Cadillac’s advertising director.
Of course, the deeper story is the usual one. The ad is a piece of flattery designed to push the marginally comfortable into proving their upper-classiness by buying the $75,000 monstrosity it promotes.
Advertising Age interviewed Cadillac’s Mr. Bierley on the strong reaction to the spot. He said the spot’s been “misconstrued” by some viewers. He wanted to set the record straight. Among the misperceptions:
It’s aimed at the richest 1%
Not so, says Mr. Bierley. Rather than millionaires, the spot’s targeted at customers who make around $200,000 a year. They’re consumers with a “little bit of grit under their fingernails” who “pop in and out of luxury.”
Friday, February 14th, 2014
Per today’s Advertising Age:
Acceleration of addressable advertising
One of the biggest obstacles to ad targeting at the household level has been a lack of broad reach, which makes running campaigns across multiple operators a clumsy and inefficient effort. The merger should eventually help expand the addressable universe to the kind of scale that advertisers desire and speed up advances in areas such as dynamic ad insertion.
And increasingly, Comcast will have the data to make addressable smarter. With about 30 million set-top boxes, it will have an even bigger trove of ratings information, viewing habits and personal data. Combined with marketers’ own data, that will help planners and buyers laser focus their media selections, Mr. Kanefsky said.
Thursday, February 13th, 2014
The filters that govern mainstream journalism sometimes produce sentences that are simply hilarious. Reporting today on the proposed merger between the Comcast and Time-Warner media profit fiefdoms, The New York Times notes that “the deal, if completed, could have impacts on consumers across the country, though it is unlikely to reduce competition in many markets.”
To be sure, you can’t really reduce what does not exist, can you?
Wednesday, February 12th, 2014
Question: Without addressing the question of what passes for work in their ranks, how many 1-percenters take only two weeks of vacation?
Monday, February 3rd, 2014
The latest, and very arguably the most heinous, violator of the Hicks Dictum*:
*Here’s the deal folks: you do a commercial, you’re off the artistic roll call forever. End of story, OK? You’re another corporate fucking shill, you’re another whore at the capitalist gang-bang. And if you do a commercial, there’s a price on your head, everything you say is suspect, and every word that comes out of your mouth is now like a turd falling into my drink.
Monday, January 13th, 2014
Using projections from PricewaterhouseCoopers, Scott Roskowski, senior VP-marketing for TVB, a trade association for the broadcast TV industry, predicts health insurers will spend $500 million — or more — on ads this year. He also says his estimates are conservative. Why? Mr. Roskowski said the industry stands to gain $100 billion in new revenue because of the Affordable Care Act’s mandate that nearly all Americans have health care coverage.
“This is really the growth sector in local broadcast television,” Mr. Roskowski said. “It’s going to be a heck of a year.”
And the fun continues! There will also be a matching boom in right-wing advertising encouraging people to boycott enrollment in Romneycare.
Meanwhile: “All in all, the Congressional Budget Office estimates that there will still be about 31 million nonelderly Americans uninsured in 2023.”
Only in America!