The Future of Schools

In market-totalitarian America, everything must serve the overclass, and increasingly so. Hence, the latest marketing platform? The institution known as school. Per Ad Age:

Kleenex (an ecocidal marketing/waste endeavor of Kimberly-Clark Worldwide, Inc.) had approached Studiocom with an interesting challenge: create a back-to-school push promoting the brand’s “stronger, more absorbent tissues.” Problem was, “No one cares when a brand says something like this,” said Creative Director Todd Slutzky. “It’s basically a meaningless statement like ‘new and improved.'” So the Studiocom team decided to put the brand to the ultimate test–in the hands of some science savvy kids. The agency went out to the top 100 science elementary and middle schools around the U.S. and asked them to come up with creative ideas to test the strength of the new tissues.

Ten of the schools took part, each backed by $5,000 funding from Kleenex. The Studiocom team then captured the most creative and compelling “Xperiments” on film.

Here’s the smarm and teacher prostitution that “positions” this appalling trick:

Gosh, I wonder how Kleenexes would do in a strength test against the cloth handkerchieves they are designed to obscure. Science anybody?

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This overclass is so dominant, so safe from criticism, they increasingly just directly tell you what to do, despite your own obvious conflicting interests:

Without delving into cell phones’ ruinous effects on the cognitive and behavioral dimensions of the social fabric, contrast that spot with the work of Chris Jordan.


Vance Packard* is spinning in his grave.

*Note also the typically insipid book description from Amazon:

The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption’s sake.

“Consumption for consumption’s sake”? Um, no. Consumption for profit’s sake. It continues to amaze TCT how thoroughly the great sacred “consumption” doctrines remain safe from the slightest mental effort.

And how sad is it that the “progressive” publisher assigned the modern introduction to Packard’s classic to somebody unable or unwilling to mention the powers-that-be, let alone explain the basics of capitalism, i.e. the new Don Quixote [or is it catspaw?] known as Bill McKibben?

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Gougers’ Paradise

The glories of leaving things to “the market” prove themselves from the very outset. Here’s a graph from today’s New York Times:


And, of course, it gets even better! According to the Times:

The chasm in price is true even though new mothers in France and elsewhere often remain in the hospital for nearly a week to heal and learn to breast-feed, while American women tend to be discharged a day or two after birth, since insurers do not pay costs for anything that is not considered medically necessary.

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