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<channel>
	<title>The Consumer Trap &#187; Waste</title>
	<atom:link href="http://www.consumertrap.com/category/economic-waste/feed" rel="self" type="application/rss+xml" />
	<link>http://www.consumertrap.com</link>
	<description>exposing capitalism, marketing &#38; market totalitarianism</description>
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		<title>TCT&#8217;s Purpose</title>
		<link>http://www.consumertrap.com/2011/09/consumer-trap-purpose.html</link>
		<comments>http://www.consumertrap.com/2011/09/consumer-trap-purpose.html#comments</comments>
		<pubDate>Fri, 09 Sep 2011 16:49:45 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA["consumer" vocabulary]]></category>
		<category><![CDATA[Lifelines]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=3655</guid>
		<description><![CDATA[Jettisoning the word "consumer" is a first necessary step toward getting serious about describing humanity's extremely dire crisis of economic waste and injustice.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2011/09/gallo.png"><img src="http://www.consumertrap.com/wp-content/uploads/2011/09/gallo.png" alt="gallo_quote" title="gallo" width="200" height="148" class="alignright size-full wp-image-3656" /></a> TCT reader Nick asked me to explain our basic views.  I thought I&#8217;d repost my answer, in case any other readers want to add their thoughts.</p>
<p>Here&#8217;s what I said, with a few additions and amendments:</p>
<p>Hi, Nick, and welcome to TCT.  You ask excellent questions.</p>
<p>The immediate purpose of this blog is to show people how corporate planners (on behalf of the overclass of wealthy shareholders who remain the <a href="http://books.google.com/books?ei=jURqTq3GLoXSiALlnOnLDg&#038;ct=result&#038;id=13GRAAAAIAAJ&#038;dq=chandler+visible+primary+beneficiaries&#038;q=primary+beneficiaries#search_anchor">primary beneficiaries</a> of big business) manipulate &#8220;free time&#8221; experiences and choices, and to demonstrate that corporate capitalism requires this manipulation, on an always-expanding basis.</p>
<p>The secondary purpose of this blog is to get people to think about how radically unsustainable this arrangement is, and to encourage movement toward a decent alternative.  The work you are doing sounds vital.  My only complaint about local solutions is that many of their architects tend to forget about the larger levels of reality.  But that is certainly not a necessary part of making new local arrangements.  And any adequate macro-level changes are certainly going to require radical reconstruction of our towns.</p>
<p>As for my objection to the way people talk about culture, those are of two kinds.</p>
<p>First, a great many supposedly radical thinkers begin from a sophomoric and unscientific definition of the word.  Culture, <a href="http://books.google.com/books?id=lDEone3sKBQC&#038;printsec=frontcover&#038;dq=raymond+williams+keywords&#038;hl=en&#038;ei=U0VqTr32JOPmiAL_752VDg&#038;sa=X&#038;oi=book_result&#038;ct=result&#038;resnum=1&#038;ved=0CC4Q6AEwAA#v=onepage&#038;q=culture&#038;f=false">properly defined</a>, if the set of learned habits and behaviors prevailing among a population.  As such, it is a very large-bore concept, close in scope to &#8220;society.&#8221;  Meanwhile, many &#8220;cultural&#8221; theorists use it as a stand-in for one part of life only &#8212; free time, or personal life.  Often, they shrink it even further to mean merely entertainment.  In making that move, they build their attempts at explanation of reality on quicksand.</p>
<p>My more specific complaint about culture is that it is so often twinned with the bias-word &#8220;consumer,&#8221; to make the doubly stupid concept &#8220;consumer culture.&#8221;  Social science (and the humanity and democracy it exists to serve) demands that its practitioners take care to make their concepts and data as free from bias and as descriptively valid and neutral as possible.  To accept the word &#8220;consumer&#8221; as a valid equivalent for product-using human beings is to forgo the possibility of powerfully and accurately describing people&#8217;s product-related activities.</p>
<p>&#8220;Consumer&#8221; is a capitalist&#8217;s narrow view; nothing more, nothing less.  It is a rank and destructive bias, poison to objective description of reality and its determinant institutions and processes.  It is an ongoing tragedy that social science has swallowed it, without so much as a hiccup.</p>
<p>We live in a <em>capitalist</em> society and a <em>capitalist</em> culture.  To choose to call it a consumer society and a consumer culture is to deny the cardinal facts and to confuse and insult the potential audience.</p>
<p>Jettisoning the word &#8220;consumer&#8221; is a first necessary step toward getting serious about describing humanity&#8217;s extremely dire crisis of economic waste and injustice.</p>
<p>The second step is to stop yammering hot air about culture, and to start examining and explaining the details of existing institutions and processes.</p>
<p>Alas, these both remain micro-ghetto endeavors, for a host of reasons.</p>
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		<title>Electricity: Not Magic</title>
		<link>http://www.consumertrap.com/2011/06/eletricity-not-magic.html</link>
		<comments>http://www.consumertrap.com/2011/06/eletricity-not-magic.html#comments</comments>
		<pubDate>Wed, 01 Jun 2011 18:23:45 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[inefficiencies]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=3491</guid>
		<description><![CDATA[It is important to notice that denial of sources is not the only layer of magical thinking inherent to the growing cult of the electric car.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2011/06/electric_emperor.jpg"><img src="http://www.consumertrap.com/wp-content/uploads/2011/06/electric_emperor.jpg" alt="electric_emperor" title="electric_emperor" width="269" height="187" class="alignleft size-full wp-image-3492" /></a> The official story is that the &#8220;electric&#8221; car is going to save capitalism.</p>
<p>I put &#8220;electric&#8221; in quotation marks because electricity is always made from something other than itself, usually <a href="http://en.wikipedia.org/wiki/Electricity_generation">fossil fuel combustion or nuclear fission</a>.</p>
<p>But it is also important to notice that denial of sources is not the only layer of magical thinking inherent to the growing cult of the electric car.</p>
<p>The second layer has to do with the inherent inefficiency of electricity generation and use.</p>
<p>To understand that, take a look at this <a href="http://www.lowtechmagazine.com/2011/05/bike-powered-electricity-generators.html">excellent article</a> by Kris De Decker at <em>Low-Tech Magazine</em>.  De Decker explains the basic physical facts about the inescapable problems with burning energy to make electricity:</p>
<blockquote><p>First of all, it is important to know that generating electricity is far from the most efficient way to apply pedal power, due to the internal energy losses in the battery, the battery management system, other electronic parts, and the motor/generator.</p></blockquote>
<blockquote><p>These energy losses add up quickly: 10 to 35 percent in the battery, 10 to 20 percent in the motor/generator and 5 to 15 percent in the converter (which converts direct current to alternate current). The energy loss in the voltage regulator (or DC to DC converter, which prevents you from blowing up the battery) is about 25 percent.</p></blockquote>
<blockquote><p>This means that the total energy loss in a pedal powered generator will be 42 to 67.5 percent (calculation example for highest loss: 100 watt input = 80 watt after 20% loss in motor/generator = 57.5 watts after 25% energy loss in voltage regulator = 37.5 watts after 35% loss in battery = 32.5 watts after 15% loss in converter = 32.5 watts output = efficiency of 32.5% or energy loss of 67.5%).</p></blockquote>
<p>De Decker also touches upon another decidedly non-magical aspect of electric machinery &#8212; the ecological and energy problems with batteries and steel:</p>
<blockquote><p>[T]he embodied energy of a 150Wh lead-acid battery (like the one offered with the Windstream pedal power generator) is at least 37,500 Wh, which equals 250 full charges of the battery (more sources: 1/2). In other words: if you can deliver 75 watts of power to the battery, you have to pedal for 500 hours in order to generate the energy that was needed to manufacture the battery. Because the life expectancy of a lead-acid battery can be as low as 300 discharge/charge cycles, you are basically pedaling to produce the energy required to manufacture the battery.</p></blockquote>
<blockquote><p>Lead acid battery Of course, it also takes energy to manufacture a pedal powered machine that does not take the intermediate step of generating electricity. This concern lies mainly with the production of steel, and quite a lot of it. The commercially available Fender Blender mentioned earlier weighs 25kg (55 pounds).</p></blockquote>
<blockquote><p>If made from recycled steel, and using these figures to calculate the embodied energy of steel, this comes down to an energy cost of at least 41,625 Wh, slightly more than the battery needed for the electricity generator. If freshly made steel is used, the embodied energy is at least 138,750 Wh (3.7 times the embodied energy of a single battery).</p></blockquote>
<p>De Decker&#8217;s conclusion?</p>
<blockquote><p>When operating a bicycle generator you are basically pedaling to produce the energy required to manufacture the battery.</p></blockquote>
<p>All these costs apply to automobiles, too, despite their indispensability to capitalists.  Imagine how that pencils out!</p>
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		<title>The Basis of &#8220;Private&#8221;/&#8221;Free&#8221; Enterprise</title>
		<link>http://www.consumertrap.com/2011/03/free-enterprise.html</link>
		<comments>http://www.consumertrap.com/2011/03/free-enterprise.html#comments</comments>
		<pubDate>Wed, 30 Mar 2011 17:47:32 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Private-Sector Boondoggles]]></category>
		<category><![CDATA[Public Enterprise (Shouting Down, Crowding Out)]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[ISPs]]></category>
		<category><![CDATA[North Carolina]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=3369</guid>
		<description><![CDATA[The North Carolina legislature is simply going to pass a law that artificially imposes all the irrationalities -- and more -- of the private sector on the public sector.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2011/03/wizard.jpg"><img class="alignleft size-full wp-image-3370" title="wizard" src="http://www.consumertrap.com/wp-content/uploads/2011/03/wizard.jpg" alt="wizard" width="197" height="245" /></a> <a href="http://books.google.com/books?id=1Q_ck3tn2OcC&amp;printsec=frontcover&amp;dq=transformation+of+american+law&amp;hl=en&amp;ei=bWqTTayaBpL0tgPrjJnSBQ&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;ved=0CDAQ6AEwAA#v=onepage&amp;q&amp;f=false">History</a> shows that, stunning as the thought is, state legislatures in the USA are more, not less, dominated by business lobbying than is the federal government.  And that dominance is certainly even greater in the South, where white people remain staggering deluded about themselves and the realities of their society and world.</p>
<p>So, it&#8217;s really not very surprising that North Carolina legislators are <a href="http://www.wral.com/news/state/nccapitol/blogpost/9345628/">presently strangling</a> public, not-for-profit provision of internet services.  Clearly, the reason is that such services are a mortal threat to corporate revenue streams.  The simple fact is that telecommunications services can be more efficiently, effectively, and cheaply provided by the public than by capitalists.</p>
<p>So, the North Carolina legislature is simply going to pass a law that artificially imposes all the irrationalities &#8212; <a href="http://stopthecap.com/2011/02/17/another-year-another-anti-community-broadband-bill-in-north-carolina/">and more</a> &#8212; of the private sector on the public sector.</p>
<p>Remember this the next time you see some wanker talking about the supposed naturalness and glory of &#8220;private enterprise.&#8221;</p>
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		<item>
		<title>Now, This Makes Sense</title>
		<link>http://www.consumertrap.com/2011/03/ads-in-jail.html</link>
		<comments>http://www.consumertrap.com/2011/03/ads-in-jail.html#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:46:57 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[market totalitarianism]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prisons]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=3363</guid>
		<description><![CDATA[Finally, marketing is reaching into our world-leading prison system!]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2011/03/jail_ad.jpg"><img class="alignleft size-thumbnail wp-image-3364" title="jail_ad" src="http://www.consumertrap.com/wp-content/uploads/2011/03/jail_ad-150x131.jpg" alt="jail_ad" width="150" height="131" /></a> It&#8217;s about damned time!  Finally, marketing is <a href="http://www.buffalonews.com/city/communities/erie-county/article377674.ece">reaching into</a> our glorious <a href="http://en.wikipedia.org/wiki/Prison#Population_statistics">world-leading</a> prison system!  And this, God&#8217;s chosen country with its obviously best of all possible socio-economic systems, simply cannot afford to miss out on all those opportunities to build brand-consciousness.</p>
]]></content:encoded>
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		<item>
		<title>The Ultimate Form of Waste</title>
		<link>http://www.consumertrap.com/2011/01/ultimate-waste.html</link>
		<comments>http://www.consumertrap.com/2011/01/ultimate-waste.html#comments</comments>
		<pubDate>Tue, 25 Jan 2011 18:15:40 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Corporate Capitalism]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=3243</guid>
		<description><![CDATA[Corporate capitalism, with its scattered McMansions and its 95 percent idle 4,000-pound grocery fetching machines and its omnipresent packaging-for-marketing efforts, is 2/3 waste.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2011/01/dump.jpg"><img src="http://www.consumertrap.com/wp-content/uploads/2011/01/dump-150x150.jpg" alt="dump" title="dump" width="150" height="150" class="alignleft size-thumbnail wp-image-3244" /></a> Waste, these days, is alleged to be a creature of public, not private, enterprise.</p>
<p>The suppressed fact, of course, is that this is a huge case of excessive protestation.  Corporate capitalism, with its scattered McMansions and its <a href="http://www.deathbycar.info/2010/04/parking-private-pork/">95 percent idle</a> 4,000-pound grocery fetching machines and its omnipresent <a href="http://www.foodprocessing.com/articles/2010/packaging-marketing.html">packaging-for-marketing</a> efforts, is 2/3 waste.</p>
<p>And the waste isn&#8217;t confined to the use of materials and space, either.  In a nation of billowing, softening, clogging bodies, with vast fields of work needed in reconstructing towns and rehabilitating ecosystems, how sick is this?:</p>
<p><a href="http://theautomaticearth.blogspot.com/2011/01/january-23-2011-only-47-of-working-age.html"><br />
<blockquote>108.616 million people in America are either unemployed,  underemployed or &#8220;Not in the labor force&#8221;. This represents 45.5% of  working age Americans.</p></blockquote>
<blockquote><p>If you count the &#8220;Part time employed  for non-economic reasons&#8221;, you get 126.8 million Americans who are  unemployed, underemployed, working part time or &#8220;Not in the labor  force&#8221;. That represents 53% of working age Americans.</p></blockquote>
<p></a></p>
<p>Hat-tip: <a href="http://www.artbreak.org/home.html">Doug Pressman</a></p>
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		<item>
		<title>40 IQers and a Fool</title>
		<link>http://www.consumertrap.com/2010/05/40-iq-fool.html</link>
		<comments>http://www.consumertrap.com/2010/05/40-iq-fool.html#comments</comments>
		<pubDate>Mon, 17 May 2010 23:48:45 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[A Culture of...]]></category>
		<category><![CDATA[The Coming End of Pre-History (One Way or The Other)]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[Las Vegas]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=2401</guid>
		<description><![CDATA[Leave it to The New York Times to call this standard late-imperial effort to make a symptom into a cure "unlikely."]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2010/05/housefeast.jpg"><img class="alignleft size-thumbnail wp-image-2402" title="housefeast" src="http://www.consumertrap.com/wp-content/uploads/2010/05/housefeast-150x150.jpg" alt="" width="150" height="150" /></a>So, like, Las Vegas, the poster child for late capitalist heedlessness, is totally wrecked and doomed.  So, what are the local sellers and chasers doing down there?</p>
<blockquote><p>Home prices in Las Vegas are down by 60 percent from 2006 in one of the  steepest descents in modern times. There are 9,517 spanking new houses  sitting empty. An additional 5,600 homes were repossessed by lenders in  the first three months of this year and could soon be for sale.</p></blockquote>
<blockquote><p>The price declines in Las Vegas have been so brutal that most homeowners  with a mortgage owe more than their home is worth. If they must sell,  their only option is a so-called short sale done with the approval of  the lender, which can be a lengthy and frustrating process for all  concerned.</p></blockquote>
<blockquote><p>Yet builders here are putting up 1,100 homes, and they are frantically  buying lots for even more.</p></blockquote>
<blockquote><p>Las Vegas is trying to recover by building what it does not need. It is  an unlikely pattern being repeated in many of the areas where the  housing crash was most severe.</p></blockquote>
<p>Leave it to <em>The New York Times</em> to call this standard late-imperial effort to make a symptoms into a cure &#8220;unlikely.&#8221;</p>
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		<item>
		<title>F-R-A-U-D</title>
		<link>http://www.consumertrap.com/2010/03/f-r-a-u-d.html</link>
		<comments>http://www.consumertrap.com/2010/03/f-r-a-u-d.html#comments</comments>
		<pubDate>Fri, 26 Mar 2010 05:43:11 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Lies]]></category>
		<category><![CDATA[Private-Sector Boondoggles]]></category>
		<category><![CDATA[Public Enterprise (Shouting Down, Crowding Out)]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[medical insurance]]></category>
		<category><![CDATA[premiums]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=2279</guid>
		<description><![CDATA[Good news! We hereby offer you a policy for Tiny Tim! Your monthly premium will be $2,789 a month, with 20% co-pays for in-network services,up to a maximum of $25,000 a year.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2009/07/fraud.png"><img src="http://www.consumertrap.com/wp-content/uploads/2009/07/fraud-240x300.png" alt="" title="fraud" width="240" height="300" class="alignright size-medium wp-image-1305" /></a> <a href="http://www.kaiserhealthnews.org/Stories/2010/March/24/sick-kids-coverage.aspx">&#8220;One thing is clear: The law does nothing to stop insurers from charging higher rates for children with pre-existing illnesses until 2014 when insurers can no longer use health status in setting premiums.&#8221;</a></p>
<p>Mandated offers of coverage, but no cap on the price of the policies offered, in other words.  So, actually, in practice, no insurance for sick or previously sick children until at least 2014.  &#8220;Good news!  We hereby offer you a policy for Tiny Tim!  Your monthly premium will be $2,789 a month, with 20% co-pays for in-network services,up to a maximum of $25,000 a year.&#8221;</p>
<p>Meanwhile, can you recognize the pattern here?:</p>
<p>NAFTA</p>
<p>WTO/Conclusion of Uruguay Round</p>
<p>AFDC &#8212;> TANF</p>
<p>Glass-Steagall repeal</p>
<p>Expiration of Independent Counsel statute</p>
<p>Romney-Ca&#8230;oops, Obama-Care</p>
<p>P.S.  In case you&#8217;ve forgotten, during his <a href="http://adage.com/campaigntrail/post?article_id=131811">award winning</a>, massively fraudulent electoral campaign, Barack Obama promised his version of &#8220;health care&#8221; (largely an oxymoron in a capitalist medical system) reform would not include a personal mandate requiring all U.S. residents to purchase private medical insurance.  As CBS News reported, this promise was presented by Obama as <a href="http://www.cbsnews.com/stories/2009/09/21/politics/main5326987.shtml">&#8220;the biggest difference between&#8221;</a> himself and Hillary Clinton on the topic.</p>
<p>We now know that the only difference between Clinton and Obama is that the former was substantially more honest with the public about her actual plans for governance.  Now, there&#8217;s a depressing thought&#8230;</p>
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		<title>More From Black Reagan</title>
		<link>http://www.consumertrap.com/2010/03/health-amnesia.html</link>
		<comments>http://www.consumertrap.com/2010/03/health-amnesia.html#comments</comments>
		<pubDate>Fri, 26 Mar 2010 01:12:02 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Private-Sector Boondoggles]]></category>
		<category><![CDATA[Public Enterprise (Shouting Down, Crowding Out)]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Reagan]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=2276</guid>
		<description><![CDATA[Did you operate an illegal war against Nicaragua? &#8220;Gosh, I can&#8217;t recall&#8230;But trees cause more pollution than automobiles do, ketchup is a vegetable, and the rich aren&#8217;t rich enough.&#8221; Flash forward 22 years: “What about the public option?” a man called out, interrupting the president in an exchange that seemed momentarily to throw Mr. Obama [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2009/05/obama-reagan.jpg"><img class="alignleft size-full wp-image-1204" title="obama-reagan" src="http://www.consumertrap.com/wp-content/uploads/2009/05/obama-reagan.jpg" alt="" width="191" height="320" /></a> Did you operate an illegal war against Nicaragua?  &#8220;Gosh, I can&#8217;t recall&#8230;But trees cause more pollution than automobiles do, ketchup is a vegetable, and the rich aren&#8217;t rich enough.&#8221;</p>
<p>Flash forward 22 years:</p>
<blockquote><p>“What about the public option?” a man called out, interrupting the president in an exchange that seemed momentarily to throw Mr. Obama off stride by forcing him to depart from the remarks he was reading off a TelePrompTer.</p></blockquote>
<blockquote><p>“That’s not in it!” Mr. Obama called back.</p></blockquote>
<blockquote><p>“Why not?” the man replied.</p></blockquote>
<blockquote><p>“Because we couldn’t get it through Congress, that’s why,” Mr. Obama said.</p></blockquote>
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		<title>Genesis of the Piss Pad</title>
		<link>http://www.consumertrap.com/2010/02/piss-pad.html</link>
		<comments>http://www.consumertrap.com/2010/02/piss-pad.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:11:33 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Corporate Marketing 101]]></category>
		<category><![CDATA[Flattery]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[kimberly clark corporation]]></category>
		<category><![CDATA[old growth forests]]></category>
		<category><![CDATA[whoopi goldberg]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=2163</guid>
		<description><![CDATA[Apparently, Whoopi Goldberg is now helping the Kimberly-Clark corporation turn more old growth forests into profits and landfill. According to Advertising Age, Goldberg is peddling piss-pads, a.k.a. &#8220;light incontinence products&#8221; called Poise, on behalf of K-C. How did K-C&#8217;s bold entrepreneurs invent this wondrous advance in human welfare? In the usual manner. First, massive layoffs: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2010/02/whoopi.jpg"><img class="alignleft size-full wp-image-2164" title="whoopi" src="http://www.consumertrap.com/wp-content/uploads/2010/02/whoopi.jpg" alt="" width="255" height="191" /></a> Apparently, Whoopi Goldberg is now helping the Kimberly-Clark corporation <a href="http://www.consumertrap.com/2009/03/true-asshole.html">turn more old growth forests into profits</a> and landfill.  According to <em>Advertising Age</em>, Goldberg is peddling piss-pads, a.k.a. &#8220;light incontinence products&#8221; called <a href="http://www.1in3likeme.com/">Poise</a>, on behalf of K-C.</p>
<p>How did K-C&#8217;s bold entrepreneurs invent this wondrous advance in human welfare?</p>
<p>In the usual manner.</p>
<p>First, <a href="http://www.nytimes.com/2005/08/11/business/media/11adco.html">massive layoffs</a>:</p>
<blockquote><p>The need to reach the target market with a different type of absorbent-underwear product came out during research with women in focus groups. The introduction comes a couple of weeks after Thomas J. Falk, the chief executive of Kimberly-Clark, announced a reorganization that included the closing of 20 plants and the dismissal of about 10 percent, or 6,000, of the worldwide work force.</p></blockquote>
<blockquote><p>Mr. Falk said the reorganization was intended to free money to invest in areas like new products, research into consumer behavior and marketing campaigns.</p></blockquote>
<blockquote><p>The principal Kimberly-Clark competitor, Procter &#038; Gamble, has been thriving of late by following just such a path, generating additional consumer interest in otherwise staid product categories with continual rounds of &#8220;news&#8221; in the form of new products under familiar brand names like Bounty, Charmin and Mr. Clean along with new brands like Febreze and Swiffer.</p></blockquote>
<p>Next, use of focus groups to find a weakness:</p>
<blockquote><p>And the reason they don&#8217;t want to talk about it is that they associate it, even the young women, with aged incontinence. They immediately say, &#8220;Holy cow, I&#8217;m doing to be in Depends tomorrow.&#8217; And that&#8217;s like one foot in the grave to them.&#8221;</p></blockquote>
<blockquote><p>K-C also makes Depend, but it&#8217;s not for light bladder leakage, which also has many causes besides age.</p></blockquote>
<blockquote><p>Women are more likely to have the condition, Mr. Meurer said, if they&#8217;ve had hysterectomies or multiple children, if they&#8217;re heavier or if they&#8217;re athletes, particularly runners and tennis players.</p></blockquote>
<blockquote><p>&#8220;The marketing task is how do we move [Poise] out of the aged incontinence [mind-set]?&#8221; Mr. Meurer said. Realistically, he&#8217;s also trying to move it out of the adult incontinence sections of stores, where it sits alongside canes, Depends and orthopedic support products, and instead adjacent to feminine-care products, with K-C has already succeeded in doing at about half of U.S. Stores. [<em>Ad Age</em>, February 10, 2010]</p></blockquote>
<p>Finally, big spending from the layoff savings/production speed-up, to flatter and manipulate the &#8220;targets&#8221; into buying more paper underpants:</p>
<blockquote><p>The idea of an active lifestyle is played up in the  ads.</p></blockquote>
<blockquote><p>For instance, a print ad proclaims: &#8220;This body can follow the beat. Lead the race. Move chairs, sofas. Mountains, too.&#8221; A television commercial declares: &#8220;It&#8217;s wonderful what your body can do if you&#8217;ve a mind to let it. Even bladder weakness just takes a bit of Poise.&#8221;</p></blockquote>
<blockquote><p>The commercial presents a man and woman in their 40&#8242;s or 50&#8242;s at home, in a romantic dance. At one point, his hand lingers over her derrière &#8211; implying that although she is wearing a Poise panty, it is sheer enough to elude detection.</p></blockquote>
<blockquote><p>&#8220;We wanted to make it a little sexy,&#8221; said Terril Smith, a creative director at Ogilvy New York who was the art director on the campaign, working with Alice Whitmore, creative director and copywriter.</p></blockquote>
<blockquote><p>&#8220;We&#8217;re saying: &#8216;You shouldn&#8217;t have to lose the intimacy. It&#8217;s discreet enough that he can have his hand on your back. You can still be as active as you want to be,&#8217; &#8221; Ms. Smith said. &#8220;People are keeping more active and are wanting to feel they can do more things longer.&#8221;</p></blockquote>
<blockquote><p>Mr. Meurer didn&#8217;t disclose spending, but said the campaign represents by far the biggest marketing outlay in Poise&#8217;s 14-year history, and will be worth the spending if the brand can dramatically change the nature &#8212; or lack &#8212; of conversation about the problem it addresses.</p></blockquote>
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		<title>Orwell Would be Unpublished Now</title>
		<link>http://www.consumertrap.com/2010/01/chrysler-celebutards.html</link>
		<comments>http://www.consumertrap.com/2010/01/chrysler-celebutards.html#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:00:45 +0000</pubDate>
		<dc:creator>Michael Dawson</dc:creator>
				<category><![CDATA[Assholes]]></category>
		<category><![CDATA[Bad Products]]></category>
		<category><![CDATA[Carmageddon]]></category>
		<category><![CDATA[Cars: Damocles' Last Sword]]></category>
		<category><![CDATA[Corporate Marketing 101]]></category>
		<category><![CDATA[VEED]]></category>
		<category><![CDATA[Waste]]></category>
		<category><![CDATA[chrysler 300c]]></category>
		<category><![CDATA[golden globe awards]]></category>

		<guid isPermaLink="false">http://www.consumertrap.com/?p=2144</guid>
		<description><![CDATA[As part of being honored from churning out yet another year of unwatchable pablum about cops and robbers and saints in surgical garb, the attendees at one of the multiple versions of Hollywood Employee of the Year Party "raised" perhaps 1/100th of what was spent on the "awards ceremony" -- "for Haiti."  All, of course, while pimping for Chrysler's deranged ecocidal waste-pushing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.consumertrap.com/wp-content/uploads/2010/01/300sigs.jpg"><img class="alignleft size-full wp-image-2145" style="border: 1px solid black; margin: 2px;" title="300sigs" src="http://www.consumertrap.com/wp-content/uploads/2010/01/300sigs.jpg" alt="" width="300" height="200" /></a> I swear, the most skilled dystopian novelist couldn&#8217;t make this stuff up:</p>
<blockquote><p>Beverly Hills, Calif., Jan 17, 2010 – Nominees, presenters and performers arriving to “The 67th Annual Golden Globe Awards” will have an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel is President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois’ personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts.</p></blockquote>
<blockquote><p>“Looking at the devastation this catastrophe has caused to an already impoverished country,there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come.”said Olivier Francois, President and Chief Executive Office – Chrysler Brand, Chrysler Group LLC. “We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you.”</p></blockquote>
<blockquote><p>The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million dollars.</p></blockquote>
<blockquote><p>Chrysler Joins Stars for a Cause to Auction Chrysler 300 “eco style” Edition Vehicles<br />
The Chrysler brand, together with Dick Clark Productions, has also partnered with Stars for a Cause to donate six eco-friendly accessorized vehicles that will be auctioned off to select celebrity charities.</p></blockquote>
<blockquote><p>Nominee Meryl Streep, presenters Christina Aguilera, Leonardo DiCaprio, Tom Hanks and Felicity Huffman and actor Colin Firth will arrive to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice.</p></blockquote>
<blockquote><p>Based off of the Chrysler 300C, the most-awarded vehicle in the industry, the eco style edition vehicles are accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.</p></blockquote>
<blockquote><p>Each of the celebrities will arrive to the awards in their select vehicles:</p></blockquote>
<blockquote><p>* Presenter Christina Aguilera’s Chrysler 300 eco style vehicle features a water-based Vanilla exterior color. On the inside are cactus-colored seat-inserts with bamboo applique placed on the door trim and center console<br />
* Presenter Leonardo DiCaprio’s vehicle has Cream exterior and Aqua-blue seat inserts, a hydrographic water-themed applique is subtly placed throughout the interior<br />
* Actor Colin Firth’s vehicle features a stately and sleek Black exterior color with Black Bamboo interior accents<br />
* Presenter Tom Hanks will arrive to the awards in an elegant Black Chrysler 300 eco style edition vehicle with Curry seat-inserts and organic appliques<br />
* Presenter Felicity Huffman will arrive in a Dark Cordovan vehicle with a stained Cordovan cork interior color<br />
* Nominee Meryl Streep’s vehicle features a Platinum exterior and on the interior are Cumin-colored seat-inserts along with natural mat and cork materials</p></blockquote>
<blockquote><p>Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.</p></blockquote>
<p>And here&#8217;s the kicker:</p>
<blockquote><p>Under the hood is the 5.7-liter HEMI® engine with Muliti-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.</p></blockquote>
<p>If you know anything about physics, you know that a 5.7-liter engine is a huge motor.  If you know that, then you won&#8217;t be surprised by the <a href="http://www.allpar.com/mopar/new-mopar-hemi.html">EPA mileage rating</a> of this &#8220;eco-style&#8221; engine: <em><strong>15 city/23 highway</strong></em>!</p>
<p>This is the &#8220;new&#8221; stuff that&#8217;s being peddled, after Obama&#8217;s automotive bailout, after the arrival of supposedly better European managers&#8230;</p>
<p>And, of course, don&#8217;t you just want to weep with gratitude at the sacrifices that were made all around for the people of Haiti?  As part of being honored from churning out yet another year of unwatchable pablum about cops and robbers and saints in surgical garb, the attendees at one of the multiple versions of the Hollywood Employee of the Year Banquet &#8220;raised&#8221; perhaps 1/10th of what was spent on the &#8220;awards ceremony&#8221; &#8212; &#8220;for Haiti.&#8221;  All, of course, while pimping for Chrysler&#8217;s deranged ecocidal waste-pushing.</p>
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