The Future is Now

eyeball For decades, corporate marketers have been working toward real-time linking of purchase and media-use data in the planning of their behavior-engineering campaigns.

The future is now arriving, friends:

Twitter ad targeting just got more broad … and specific. Today the company announced that it’s giving advertisers the ability to take aim at more than 1,000 audiences defined by big data partners Acxiom and Datalogix.

Called “partner audiences,” the new ad feature means advertisers can now serve Promoted Tweets to Twitter users who have signaled purchase intent in specific categories off Twitter. Acxiom and Datalogix are dominant players in the big data industry, tracking and analyzing consumer behavior across brick and mortar and online businesses. [Source]

In honest usage, “signaled,” of course, means an intended communication. What it means in marketing-speak, however, has nothing to do with any respect for the intentions of the target populations, whose “signals” in this case are merely their ordinary procurements of life’s necessities, a.k.a. naive purchases of goods and services.

The fact that overclass agents arrogate unto their masters the right to treat such acts as “signals” from their victims speaks volumes about how illegitimate the planet-wrecking reign of corporate investors really is, even as it remains so deniable and seemingly benign.

Share Button

Automatrix

Sarah Mandato As “content marketing” devours the talent and space that once was journalism, its architects include the likes of Sarah Mandato (what a name for an overclass mind-molder!), “director of content solutions at Nativo, a native advertising company.” As shown at Advertising Age, here is how our dear pixie-bot thinks and talks, as she labors to get her victims to “consume” her tricks on her clients’ sites, as “brand content served within publisher editorial streams, matched to the look and feel of each publication”:

How can brands ensure they’re optimizing content?

Optimization opportunities are similar to having a focus group providing real-time feedback about what does and doesn’t appeal to readers. With today’s robust ad tech ecosystem, marketers have expanded tools to apply A/B tests and optimizations on campaigns. It’s no different with content — marketers can test their branded content’s various components, such as headlines and images. By not taking advantage of this, brands are turning down the chance to listen to consumers and gain actionable insights around messaging that best resonates with users.

Yes, “listen to.” That’s “listen to” in the mode of BB and Winston Smith, of course.

Lovely stuff, isn’t it?

Share Button

Verizon Must Go

guillotine Verizon, the mega-corporation that told its employee David Strayer to stop telling it about the massively homicidal nature of encouraging people to use cell phones inside automobiles, now has this to say about the simple, long-overdue idea of ruling that internet access is, like snail-mail, broadcast airspace, and transportation, a public utility:

“The FCC can address any harmful behavior without taking this radical step,” Michael Glover, senior VP at Verizon Communications Inc., said in an e-mailed statement. “It is counterproductive because heavy regulation of the Internet will create uncertainty and chill investment.” [Source: Advertising Age, February 4, 2015]

First off: ROFL about that “investment” trope. Verizon and its partners-in-crime are blatant organized theft on the biggest scale, and, as such, are huge, very active obstacles to the proper, economical investment in and distribution of modern communications infrastructure, activities that are the natural and Constitutionally-mandated endeavors of the United States Postal Service.

Secondly:

O corporate death penalty, where art thou?

Share Button

The Humble Inventor

Keep this in mind as you watch the charades over net neutrality:

Of course, public mention of the existence of successful public enterprise is verboten in this market totalitarian society. So, even the rebels restrain themselves from it, as they fawn over feeble, 11th-hour less-than-half measures.

Share Button

Liberalism and the Internet

old car photo So, in a display of a very slight drying of the wet noodle he has for a backbone, Zerobama now — after being careful not to mention the topic during the recent The Bi-Annual Election Show — “asks” that the FCC classify internet service provision as a common carrier. Of course, not only is this an “ask,” but Prez Z specifically also says the FCC should, despite the proposed new (but long overdue) classification, continue “forbearing from rate regulation.” “Forbearing from rate regulation,” of course, means renouncing price controls.

The unregulated regime of corporate capitalist-dominated internet service provision in the United States imposes an indefensibly but predictably slow and expensive internet infrastructure. Yet, even if the FCC were to ignore its corporate masters and grant Zerobama’s humble request, he asks that they do so only if they render themselves unable to use the main benefit of common carrier designation — price control!

Meanwhile, the U.S. Postal Service wastes away in the desert, dabbing at its shrinking, rusty thimbleful of water droplets. Imagine what the corporate profit ranchers would do to prevent us from upholding the U.S. Constitution and allowing the USPS to deliver the modern mail at the lowest possible cost and with the best modern technical standards.

Of course, liberals have always favored regulation over public enterprise, for the all-too-obvious reason.

Share Button