Archive for the 'A Culture of…' Category
Monday, March 3rd, 2014
Cadillac’s extra-obnoxious “Poolside” ad was, it now says, this:
The “Poolside” spot, created by ad agency Rogue, is intended to serve as a “brand provocation,” according to Craig Bierley, Cadillac’s advertising director.
Of course, the deeper story is the usual one. The ad is a piece of flattery designed to push the marginally comfortable into proving their upper-classiness by buying the $75,000 monstrosity it promotes.
Advertising Age interviewed Cadillac’s Mr. Bierley on the strong reaction to the spot. He said the spot’s been “misconstrued” by some viewers. He wanted to set the record straight. Among the misperceptions:
It’s aimed at the richest 1%
Not so, says Mr. Bierley. Rather than millionaires, the spot’s targeted at customers who make around $200,000 a year. They’re consumers with a “little bit of grit under their fingernails” who “pop in and out of luxury.”
Thursday, September 12th, 2013
Marketing, by its very nature, is always a cultural straggler, discreetly recycling all the prejudices and hoary excuses that serve power and privilege.
Monday, August 5th, 2013
This shit exists:
Thursday, August 1st, 2013
Market totalitarianism makes state totalitarianism look like a dog-and-pony show. No Führer, Duce, or Commissar could gain such compliance with overclass needs.
Monday, July 29th, 2013
Just when you think you’re inured to the march of commercialism, commodification, and the resulting culture of narcissistic idiocy and waste, along comes such a thing and knocks you off your chair once again.
These things are, of course, sponsored. Parents magazine is a property of the Meredith Corporation media (read: marketing) conglomerate. Babies R Us has obvious interests in pushing them. The corporate morning lifestyle “news” shows are onboard, too.
One wonders which is more essential to the trend, the rank, implanted stupidity or the self-indulgence.
The brainlessness shows itself in the very name of the trend. What’s revealed in an ultrasound (among other, far more important things like the existence of arms, legs, brain, etc.) is SEX, not gender. Sex is your tackle. Gender is what you’re trained to do about that equipment after you are born.
Meanwhile, as for the advancing tendency to treat child-raising as just another “consumer” experience, this quote says it all:
“The first one, we found out the sex when we had the ultrasound, the second we waited until she was born and the third we had a gender reveal,” said Ms. Wageman, a stay-at-home mom. “I couldn’t say which was best because they were all such unique experiences.”
Wednesday, July 3rd, 2013
Walter Brasch said it well: “The government’s knowledge of the lives of individuals is little more than the equivalent to a children’s coloring book compared to the library that private companies have on everyone.”
Today, AT&T — the corporation that employs unfunny, phony kindergartners acting scriptedly silly to make the radically false claim that its services are somehow better than those of its fellow bloated, crappy, vastly overpriced, marketing-intensive capitalist telecom oligopolies — admitted it is plunging fully into the private spying game. Per Engadget:
In an update on its Public Policy Blog, AT&T disclosed that it may [TCT ed: "may" -- ROFL!] begin selling anonymous user data to retailers and marketers, with the end goal being “to deliver more relevant advertising to… customers.” The carrier is far from the first to sell aggregate information — here’s looking at you, Verizon — but the provider is unique in combining data on TV, WiFi and wireless usage. The company said it could also provide aggregate info about users’ app usage and U-Verse info.
For any souls unlucky enough — ala your faithful TCT editor — to labor under this particular profit fief, here is the home for opting out.
(Behold the difficulty of many of the “available” opt-outs!)