Where’s the Working Class, Bernie?

sweet_talkBernie Sanders’ disruption of Killary’s marketing effort is a pleasing thing. But, damn, the guy has such huge flaws. Not least of these is his failure to talk straight about the realities of social class.

Here’s what he says today to a NYT reporter:

“Ordinary people are profoundly disgusted with the state of the economy and the fact that the middle class is being destroyed.”

What is “being destroyed” for somebody in the middle class? Being sent back to the working class, right? And as that happens, what has been happening to that always-latter class?

One might expect a socialist who cannot (and should not want to) win the U.S. Presidency, who is there to change the terms of discussion and embolden the neglected masses, to point out that, as the credential holders slide, the working class is as much the majority as ever, and has been getting absolutely — and intentionally — raped since Day One of the ongoing Reagan Restoration.

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Busted!

race-bottom The New York Times frequently provides the valuable service of unintentionally tipping the hand of conventional (overclass) ideologies. Applying simple reason to the NYT‘s usual reportorial contortions, it is often possible to find important admissions of core brainwashing stratagems.

And so it is today regarding the core American political insistence that this is a “middle-class” society. Turns out that the experts in charge of managing this untruth are pretty keenly aware of their own bullshit:

“It used to be ‘middle class’ represented everyone, actually or in their aspirations, but now it doesn’t feel as attainable,” said David Madland, managing director of economic policy at the Center for American Progress, a liberal think tank with close ties to the Clinton campaign. [emphasis added]

The entirely logical reality is that, in the Times‘ phrasing, “[e]ven if families fall in the middle in income distribution, they cannot afford many of the necessities, much less the luxuries, traditionally associated with being middle class.”

The balance of the story reports on how politicians are now scrambling to coin new ways of refusing to talk realistically about social class while suggesting they actually care about the class fates of ordinary citizens.

But it is official: “Middle class” has always been a diversionary tactic, a way of using aspirations to prevent the truth from surfacing.

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Historical Necessity

fascism-capitalism In the TCT book, we observed that big business marketing follows the most solid of iron laws. Due to the systemic pressures of corporate capitalism, the scale and detail of overclass management of personal, off-the-job life (a.k.a. big business marketing) must always grow.

If ever a thesis has been copiously and easily proved, this is it. To wit, the report of the Marketing2020 panel, overseers of “by far the most global and comprehensive CMO research program ever conducted.” According to this panel of experts, here is where current trends will soon take us:

Total experience.

Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”

State-based totalitarians could never dream of getting this far. People wouldn’t tolerate it. But “the market” provides the ultimate cover for the oldest and deepest ill of “civilization,” doesn’t it?

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Permanent War Reaches the Mall

mall image As the United States continues to cater to its enemy’s cardinal war aim — perpetual war between reactionary Islam and existing imperial powers, that enemy seems to be winning not only on that ultimate front, but is now also apparently learning to take its fight to the imperial powers’ vital organs. Hence, the reactionary Islamists’ recent announcement of their intent to attack shopping malls.

As the insane half of the U.S. population clamors to speed up the self-defeat and sanctify the war criminals and war criminal abettors (e.g. Bradley Cooper) involved in Clint Eastwood’s Triumph of the Will American Sniper, the mall owners have this to say:

“There won’t be any mad dash or scramble to improve security because security is constantly evolving and improving,” Jesse Tron, spokesman for the International Council of Shopping Centers, told USA TODAY on Monday. “Security officials are not reactionary because they have been doing this all along.”

Translation: “We won’t be spending any more money on security.”

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