Automatrix

Sarah Mandato As “content marketing” devours the talent and space that once was journalism, its architects include the likes of Sarah Mandato (what a name for an overclass mind-molder!), “director of content solutions at Nativo, a native advertising company.” As shown at Advertising Age, here is how our dear pixie-bot thinks and talks, as she labors to get her victims to “consume” her tricks on her clients’ sites, as “brand content served within publisher editorial streams, matched to the look and feel of each publication”:

How can brands ensure they’re optimizing content?

Optimization opportunities are similar to having a focus group providing real-time feedback about what does and doesn’t appeal to readers. With today’s robust ad tech ecosystem, marketers have expanded tools to apply A/B tests and optimizations on campaigns. It’s no different with content — marketers can test their branded content’s various components, such as headlines and images. By not taking advantage of this, brands are turning down the chance to listen to consumers and gain actionable insights around messaging that best resonates with users.

Yes, “listen to.” That’s “listen to” in the mode of BB and Winston Smith, of course.

Lovely stuff, isn’t it?

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More of the Same

duopoly

But, of course:

“The most expensive midterm campaign in American history stumbled into Election Day on Tuesday with voters’ interest at record lows…

“[C]andidates in both parties have done little to inspire the electorate.

“For all the money and nail-biting races this year, the outcome is not likely to result in a drastic change of policy.”

[The New York Times]

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Judy Woodruff

Judy+Woodruff+2011+Winter+TCA+Tour+Day+5+dtRss3Tk5vdl What a personage. TCT happened to see her show tonight during her usual phony “concerned” bipartisan posing. While asking some goon about the continuing death of journalism, she asked “How will this affect consumers of news?”

Consumers of news.” Nuff (or Ruff) said. Stay tuned for Antiques Road Show, voiceover provided by “intellectual” actor Paul Giamatti.

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Adieu, Robert Zimmerman

The latest, and very arguably the most heinous, violator of the Hicks Dictum*:

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*Here’s the deal folks: you do a commercial, you’re off the artistic roll call forever. End of story, OK? You’re another corporate fucking shill, you’re another whore at the capitalist gang-bang. And if you do a commercial, there’s a price on your head, everything you say is suspect, and every word that comes out of your mouth is now like a turd falling into my drink.

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I 522

If you saw CounterPunch today, you might have noticed this piece about anti-GMO [note that, as usual, they dutifully restrain from calling themselves “anti-corporate food“] activists’ efforts in Washington State to strike a small blow against capitalist Frankenfood. Residing in Portland, Oregon, the urban core to which Washington’s fourth largest town is a [tax-dodging, Republican-leaning] suburb, I have had the displeasure of watching corporate capital’s 3-month-long response to W.S. Initiative 522, a meager little ballot measure that would, in accord with almost unanimous public desire, require grocery-store foods containing GMOs to be labeled as such.

Here’s a sample from the compendium of utter shamelessness that is the appalling and revealing “No on 522″ effort:

Good ole Dan looks like a humble organic farmer, don’t he, what with the blue work shirt and the vaguely ex-hippie haircut and beard?

Dan’s ad is titled “Claims v. Facts.” That carries the usual amount of overclass chutzpah — total, all-out, complete.

Dan’s friends’ claim is that I 522 would raise food prices, and that the proposed rule is unfair, since it carries some exemptions! Of course, the threatened price hike is what? A penny? And the irony of opposing a labeling law from the right because it is too weak would slay Big Brother himself.

As to facts, turns out Dan is actually a corporate farm “operator” (think Dan does much of “his” farm labor?) in Eastern Washington, and also a scion of long-time farm-operator politics.

As for the hilarious pack of right-wing businesses Dan cites as scholars who’ve allegedly thought deeply and dispassionately about I 522, take a special look at the “science” organization Dan cites in his ad. Any group started in 1932 (in what was then known as the Soviet of Washington) that is dedicated to disseminating “credible economic research and policy analysis supporting economic vitality and private sector job creation” simply has to have a rather interesting little closetful of juicy, forgotten secrets. And how about that science? “Credible research.” ROFLMFAO.

As always, the corporate TV assault is working. 66-21 a month ago (and a month ago was already well into the corporate “No on 522″ onslaught) is now 46-42.

TCT, of course, predicts defeat of I 522, while holding out some hope for a small miracle. The election ends November 5.

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Voyage of the Meager

It ain’t just rockers. Dig this further news from the Cannes Crapfest:

Known for its splashy show intros, Saatchi & Saatchi’s New Directors Showcase at the Cannes Lions International Festival of Creativity on Thursday opened on a curiously heady note. Famed evolutionary biologist Richard Dawkins took the stage to give a lecture, of sorts, on the subject of memes, which he introduced in his 1976 book “The Selfish Gene.” He spoke on how the transmission of ideas and cultural norms evolve in a way similar to natural selection, and how memes as we know them today are creative, intentional mutations.

First of all, Dawkins is even wronger about the topic of meme transmission than he is about the purported “selfishness” of deoxyrobinucleic acid — and that’s saying something. Darwin would never stop vomiting if he were to come back and realize such silliness is being chalked up to him.

And how did dear Richard become a Saatchi shill?

Wired.co.uk: How did you get involved in the New Directors Showcase?

Richard Dawkins: I was approached by Saatchi & Saatchi, who had this idea of centring the event around the theme of memes, so they asked if I would get involved and I was rather pleased with the idea.

Check out our rock star pseudoscientist rehearsing his presentation with his Saatchi handlers:

Dawkins_06_2

Tell us, Dick: How many works of real science are rehearsed for sponsors? Here’s a meme for you:

turd

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