Lather, Rinse, Repeat

Killary Klinton

Killary Klinton

Politics in the United States is marketing. Nothing more, nothing less.

So, here comes Killary, as reported by The Washington Post:

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew? As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee. Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist.

As always, spending will reach new heights, and choices and democratic responsiveness will be even closer to zero.

It’s going to be a long winter, friends.

Share Button


Sarah Mandato As “content marketing” devours the talent and space that once was journalism, its architects include the likes of Sarah Mandato (what a name for an overclass mind-molder!), “director of content solutions at Nativo, a native advertising company.” As shown at Advertising Age, here is how our dear pixie-bot thinks and talks, as she labors to get her victims to “consume” her tricks on her clients’ sites, as “brand content served within publisher editorial streams, matched to the look and feel of each publication”:

How can brands ensure they’re optimizing content?

Optimization opportunities are similar to having a focus group providing real-time feedback about what does and doesn’t appeal to readers. With today’s robust ad tech ecosystem, marketers have expanded tools to apply A/B tests and optimizations on campaigns. It’s no different with content — marketers can test their branded content’s various components, such as headlines and images. By not taking advantage of this, brands are turning down the chance to listen to consumers and gain actionable insights around messaging that best resonates with users.

Yes, “listen to.” That’s “listen to” in the mode of BB and Winston Smith, of course.

Lovely stuff, isn’t it?

Share Button

More of the Same


But, of course:

“The most expensive midterm campaign in American history stumbled into Election Day on Tuesday with voters’ interest at record lows…

“[C]andidates in both parties have done little to inspire the electorate.

“For all the money and nail-biting races this year, the outcome is not likely to result in a drastic change of policy.”

[The New York Times]

Share Button

Judy Woodruff

Judy+Woodruff+2011+Winter+TCA+Tour+Day+5+dtRss3Tk5vdl What a personage. TCT happened to see her show tonight during her usual phony “concerned” bipartisan posing. While asking some goon about the continuing death of journalism, she asked “How will this affect consumers of news?”

Consumers of news.” Nuff (or Ruff) said. Stay tuned for Antiques Road Show, voiceover provided by “intellectual” actor Paul Giamatti.

Share Button

Adieu, Robert Zimmerman

The latest, and very arguably the most heinous, violator of the Hicks Dictum*:

*Here’s the deal folks: you do a commercial, you’re off the artistic roll call forever. End of story, OK? You’re another corporate fucking shill, you’re another whore at the capitalist gang-bang. And if you do a commercial, there’s a price on your head, everything you say is suspect, and every word that comes out of your mouth is now like a turd falling into my drink.

Share Button

I 522

If you saw CounterPunch today, you might have noticed this piece about anti-GMO [note that, as usual, they dutifully restrain from calling themselves “anti-corporate food“] activists’ efforts in Washington State to strike a small blow against capitalist Frankenfood. Residing in Portland, Oregon, the urban core to which Washington’s fourth largest town is a [tax-dodging, Republican-leaning] suburb, I have had the displeasure of watching corporate capital’s 3-month-long response to W.S. Initiative 522, a meager little ballot measure that would, in accord with almost unanimous public desire, require grocery-store foods containing GMOs to be labeled as such.

Here’s a sample from the compendium of utter shamelessness that is the appalling and revealing “No on 522” effort:

Good ole Dan looks like a humble organic farmer, don’t he, what with the blue work shirt and the vaguely ex-hippie haircut and beard?

Dan’s ad is titled “Claims v. Facts.” That carries the usual amount of overclass chutzpah — total, all-out, complete.

Dan’s friends’ claim is that I 522 would raise food prices, and that the proposed rule is unfair, since it carries some exemptions! Of course, the threatened price hike is what? A penny? And the irony of opposing a labeling law from the right because it is too weak would slay Big Brother himself.

As to facts, turns out Dan is actually a corporate farm “operator” (think Dan does much of “his” farm labor?) in Eastern Washington, and also a scion of long-time farm-operator politics.

As for the hilarious pack of right-wing businesses Dan cites as scholars who’ve allegedly thought deeply and dispassionately about I 522, take a special look at the “science” organization Dan cites in his ad. Any group started in 1932 (in what was then known as the Soviet of Washington) that is dedicated to disseminating “credible economic research and policy analysis supporting economic vitality and private sector job creation” simply has to have a rather interesting little closetful of juicy, forgotten secrets. And how about that science? “Credible research.” ROFLMFAO.

As always, the corporate TV assault is working. 66-21 a month ago (and a month ago was already well into the corporate “No on 522” onslaught) is now 46-42.

TCT, of course, predicts defeat of I 522, while holding out some hope for a small miracle. The election ends November 5.

Share Button