race-bottom The New York Times frequently provides the valuable service of unintentionally tipping the hand of conventional (overclass) ideologies. Applying simple reason to the NYT‘s usual reportorial contortions, it is often possible to find important admissions of core brainwashing stratagems.

And so it is today regarding the core American political insistence that this is a “middle-class” society. Turns out that the experts in charge of managing this untruth are pretty keenly aware of their own bullshit:

“It used to be ‘middle class’ represented everyone, actually or in their aspirations, but now it doesn’t feel as attainable,” said David Madland, managing director of economic policy at the Center for American Progress, a liberal think tank with close ties to the Clinton campaign. [emphasis added]

The entirely logical reality is that, in the Times‘ phrasing, “[e]ven if families fall in the middle in income distribution, they cannot afford many of the necessities, much less the luxuries, traditionally associated with being middle class.”

The balance of the story reports on how politicians are now scrambling to coin new ways of refusing to talk realistically about social class while suggesting they actually care about the class fates of ordinary citizens.

But it is official: “Middle class” has always been a diversionary tactic, a way of using aspirations to prevent the truth from surfacing.

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Lather, Rinse, Repeat

Killary Klinton

Killary Klinton

Politics in the United States is marketing. Nothing more, nothing less.

So, here comes Killary, as reported by The Washington Post:

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew? As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee. Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist.

As always, spending will reach new heights, and choices and democratic responsiveness will be even closer to zero.

It’s going to be a long winter, friends.

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I 522

If you saw CounterPunch today, you might have noticed this piece about anti-GMO [note that, as usual, they dutifully restrain from calling themselves “anti-corporate food“] activists’ efforts in Washington State to strike a small blow against capitalist Frankenfood. Residing in Portland, Oregon, the urban core to which Washington’s fourth largest town is a [tax-dodging, Republican-leaning] suburb, I have had the displeasure of watching corporate capital’s 3-month-long response to W.S. Initiative 522, a meager little ballot measure that would, in accord with almost unanimous public desire, require grocery-store foods containing GMOs to be labeled as such.

Here’s a sample from the compendium of utter shamelessness that is the appalling and revealing “No on 522” effort:

Good ole Dan looks like a humble organic farmer, don’t he, what with the blue work shirt and the vaguely ex-hippie haircut and beard?

Dan’s ad is titled “Claims v. Facts.” That carries the usual amount of overclass chutzpah — total, all-out, complete.

Dan’s friends’ claim is that I 522 would raise food prices, and that the proposed rule is unfair, since it carries some exemptions! Of course, the threatened price hike is what? A penny? And the irony of opposing a labeling law from the right because it is too weak would slay Big Brother himself.

As to facts, turns out Dan is actually a corporate farm “operator” (think Dan does much of “his” farm labor?) in Eastern Washington, and also a scion of long-time farm-operator politics.

As for the hilarious pack of right-wing businesses Dan cites as scholars who’ve allegedly thought deeply and dispassionately about I 522, take a special look at the “science” organization Dan cites in his ad. Any group started in 1932 (in what was then known as the Soviet of Washington) that is dedicated to disseminating “credible economic research and policy analysis supporting economic vitality and private sector job creation” simply has to have a rather interesting little closetful of juicy, forgotten secrets. And how about that science? “Credible research.” ROFLMFAO.

As always, the corporate TV assault is working. 66-21 a month ago (and a month ago was already well into the corporate “No on 522” onslaught) is now 46-42.

TCT, of course, predicts defeat of I 522, while holding out some hope for a small miracle. The election ends November 5.

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Obummer Tamps the Dirt Down

obama_fraud Praise Allah that I was in remote Montana, out of media range, on August 28. Apparently, the Marketer-in-Chief, somehow invited to the show despite his radical flouting of everything MLK, took a break from planning his war crimes and actually said this about the Civil Rights Movement “losing its way”:

What had once been a call for equality of opportunity, the chance for all Americans to work hard and get ahead was too often framed as a mere desire for government support — as if we had no agency in our own liberation, as if poverty was an excuse for not raising your child, and the bigotry of others was reason to give up on yourself.

That, folks, is the official death knell of the great black freedom movement. Thank you, Black Reagan.

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Marketing as “Organizing”

robot-voter Advertising Age reports on the evolution of political marketing as handled by its leading practitioner, President Zerobama. The great treasure here is, of course, the thing that lives where, in an actual democracy, a constituency would reside: “the Obama campaign’s data files” on its marketing targets, a.k.a. voters.

The latest news is that the Zerobama campaign wants to pass that treasure to its new post-election selling endeavor, the “lobbying” (read: data-scraping) operation known, in terms that would make Big Brother blush and Ella Baker spin in her grave, as “Organizing for Action.” [Note: TCT refuses to link to this reprehensible scam.]

But wait! This is not yet the bottom of the barrel. According to Ad Age, the real aim in all this is the effort to institutionalize the latest advances. The facts here speak for themselves. Here is Ad Age‘s description of the ultimate reality:

“The VAN,” as it is known in Democratic Party circles, essentially is a storage and management system for its clients’ voter-file data and supporter information. (VAN stands for Voter Activation Network.) VAN’s biggest client, the DNC, has a contract with the company for all its state parties allowing Democratic candidates across the country to access its Vote Builder database, which compiles names, addresses, ages, phone numbers, voting history and other publicly available information.

Voter Activation Network!

For the umpteenth-plus-one time: Orwell would be out of business these days.

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