Archive for the 'Social Media' Category

Tuesday, February 5th, 2013

Watching the Watchers

Dig this:

coke-command-central-super-bowl-2013-2

coke-command-central-super-bowl-2013

What is that? Per Advertising Age, it’s the “war room” in which Coca-Cola’s marketers are managing the social media reactions to their brand’s Super Bowl advertising.

Such are the things that get war rooms in this society…

Well, that and the wars.

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Posted by Michael Dawson | Filed in A Culture of..., advertising trends, Social Media | 9 Comments »

 

Friday, December 21st, 2012

Instagram and Exploitation

exploitation A small bit of good news: There has apparently been an “explosion of Instagram bashing” since Monday’s announcement by that Facebook subsidiary that it was changing its membership terms. The change, now retracted (no doubt temporarily), read as follows:

“You agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

In Marxian (and also human) terms, this is quite interesting and important, as it would represent the expansion of exploitation — the seizure of the proceeds of unpaid labor-time — into the realm of social media usage. When and if Facebook accomplishes this trick — and history strongly suggests it will, eventually, if it hasn’t already, people who use its “services” will be doing unpaid work for it as users.

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Posted by Michael Dawson | Filed in Bad Products, Lifelines, Social Media | 5 Comments »