BBM Asshole: Chuck Brymer

chuckie on the loose Introducing BBM Asshole #2: Chuck Brymer, President and CEO of multinational advertising agency DDB Worldwide.

Chuckie won his new mega-overpaid job atop DDB by promoting “swarm theory,” a new concept by which big business marketers are trying to get “consumers” to glom onto their products like “flocks of birds and schools of fish.” (To marketing planners, “consumers” are always some kind of animal — frogs, mice, dogs, monkeys, fish, birds.)

Planning ways to add new layers of behavioral control to the already stunningly expensive and ubiquitous BBM juggernaut is, of course, a logical part of corporate capitalism. As I explain in The Consumer Trap, big business normalcy generates a constantly growing marketing race between its constituent firms/unaccountable private tyrannies.

Brymer’s “swarm” marketing strategy, for which he is now being promoted and rewarded, is to go beyond merely configuring “consumer” environments to profitably reshape “consumer behavior.” Now, Brymer is teaching the overclass how to use things like Facebook, Myspace, and the booming field of “word-of-mouth marketing” to make people themselves into marketing vectors. In other words, the concept is to get the lab mice to apply the chosen stimuli amongst themselves, rather than merely relying on the indirect method of controlling mazes and levers and chemical implants.

Brymer explains this neo-Orwellian move to Advertising Age:

“I increasingly see people as media.”

BBM Asshole.

BBM Asshole: Roger Black

Tonight, I launch a new CT feature: the BBM [Big Business Marketing] Asshole List. When I come across words or actions from a corporate marketing practitioner that tips the hand of the system with particular clarity and power, the asshole in question will appear here to collect their glory. (Nominees from readers very welcome!)

The very first BBM Asshole enshrinement goes to ad designer Roger Black. the blackmeister

The esteemed Mr. Black enunciates the mind of corporate capital regarding something the public utterly hates and would sharply reverse, if it had any access to the decisions driving it: the increasing advertising clutter that emanates from big business normalcy.

“It’s like noise on the streets of Manhattan,” Black tells Advertising Age about the problem of “consumers” becoming desensitized by ever-exploding ad clutter.

“You [here, Black means citizens, not corporate shills such as himself] just get used to it, in which case you [and here he means corporate shills such as himself] just have to make it noisier.”

BBM Asshole.

The Last Black Friday?

retail run

People camping out to save $100 on made-in-China plasma TVs, the better to watch “Survivor XVII: Mesopotamia.” In one of the finer unwittingly double-edged metaphors established by our corporate capitalist press, this “traditional” display of loss-leader marketing from above and petty neurosis below has come to be called “Black Friday.”

One wonders though: Will such provoked insanity still be possible by The Holidays® 2008? Considering the state of the nation, with its winners-took-all pseudo-economy, its howlingly venal “bi-partisan” “leadership” stratum, and its subsequent denial of the whole damned Peak Oil world, Black Friday 2007 makes me wonder how 1929 must have looked from the vistas of Xmas© 1928.

Meanwhile, ordinary Americans may want to save their sleeping bags for some rather different, if somehow familiar, reasons to hit the pavement. The times, they are a-changing…

bank runfood run

fuel run

Systematic Waste

Corporate capitalism operates — normally and increasingly so — by selling people more stuff than rational design requires. The automobile is a linchpin of the system. It is also the most wasteful mass-distributed product in human history, by a wide margin. This picture, from the Muenster, Germany city planning office illustrates depicts the amount of stuff (and, hence, space) involved in using cars versus buses or bikes:

waste depicted

It would have taken an massive, intentional, coordinated effort (ala Vance Packard‘s rocket blasts of excess goods) to have squandered more energy and materials than has been wasted on automobiles-ueber-alles in America. It’s going to be understood as one of our country’s many huge criminalities, if we somehow figure out how to survive its coming implosion, which promises economic and military chaos.

Green Smoke Indeed!

James Howard Kunstler today posts this useful news nugget:

Blowing Green Smoke Up America’s Ass # 23:General Motors – referred to nowadays as “the sub-prime loan company that also makes cars” – has opened a public relations campaign on National Public Radio to convince the public that its heart is in the right place. The centerpiece of the campaign is the Chevy Volt, GM’s venture into hybrid cars. The voice in the radio spot announces that the Volt is an environmentally-friendly electric vehicle assisted by what they call “an on-board range-extending power source.” Wonder what that means? Think gasoline-powered internal combustion engine.

And, of course, the smoke being blown here is much worse than just this.

First of all, the Chevy Volt is a concept car, not a production one. If you could buy one -and you can’t– it would carry a price-tag of $100,000!

Second, even the great General Motors, with its long track record of delivering high-quality, cutting-edge cars (that thud you just heard was people everywhere falling off their chairs in paroxysms of laughter) admits it isn’t planning to sell a Volt until at least 2010 — despite the fact that they are advertising them now! (This tells us something crucial about the role of supposedly “green” vehicles in the car corporations’ plans. Even as they sponsor NPR propaganda campaigns, you can hear the rustle of accumulated capital fleeing somewhere, anywhere, other than into future investments in car-making…UAW take note.)

And, of course, all of this jive talk presumes and promotes public ignorance about the most basic fact of the science of energy — the reality that all supplies of energy for fueling cars are not just finite, but up against the wall of history. Plugging your car into the wall is hardly a viable answer to the arrival of Peak Oil, as explained by Kunstler and others. Nevertheless, talking as if it were underlies everything GM and the other auto-capitalists are now saying.

The extent to which more well-meaning folks, who might otherwise see through the outdated, increasingly murderous capitalist scam behind automobiles-ueber-alles, fail to resist this “green smoke” is the exact extent to which we are all doomed.

Onward Corporate Soldiers…

new frontiers in eyeball capturing

The next egg is hatching: O.V.A., Out-of-home Video Advertising, is growing faster than the overall economy, and is now the second most rapidly expanding branch of ad spending, after the internet.  By 2010, despite “a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010, according to a new global forecast from PQ Media.” [Remember when there used to be a quaint debate about whether commerce or science and democracy would dominate the “information superhighway?”]

As Advertising Age reports, this redoubled corporate drive to extend television (i.e., the #1 marketing “platform”) beyond the four walls of the nation’s thoroughly TV-saturated McMansions and McShacks “includes everything from elevators to urinals.”

The problem for marketers, you see, is that, although corporate capitalist priorities are in virtually complete control of all aspects of life in the United States, that is never good enough for the individual firms that comprise the system. In the abstract, it is a capitalist’s dream-come-true that watching commercial TV is the unrivaled #1 leisure-time activity in the society, and that almost every human need from thirst-quenching to everyday mobility is now slaked via maximum-profit-yielding commodities. But, in the specific realm of competitive profit-making, that’s mere trivia. How do we surpass last quarter’s return-on-investment? That, that, is the question.

working the body while getting worked in the brain...The only possible corporate capitalist answer is, of course, more and better marketing, a.k.a. profitable manipulation of “consumer behavior.”

Hence, the emerging explosion of O.V.A. Despite the huge amount of time ordinary Americans devote to regular in-home TV, that field is now so littered with rival ad campaigns, its overclass sponsors grow restless. They want and demand more. Hence, the business press reports on the move into O.V.A., where they seek to revive the glory days of early marketing:

Prime time’s original significance was in the opportunity to consistently hold a consumer’s undivided attention—after all, advertising messages are more effective when you have a captive audience. (Source: Media Week press release)

“Reaching a Truly Captive Audience” is the title of this effusive little report. You see, in the boardrooms that plan and implement our “free market economy,” the captivity of “the consumer” is understood to be a VERY good thing indeed.

Meanwhile, we Amerikins remain the underlings of a ruling class whose own dominance makes them behave like the hell-spawn of the villains of Orwell and Huxley. As they corporate rich continue to run the show, we follow the asymptote up the wall of complete market totalitarianism.