Having long since reached saturation in their main citadel of car-pushing, what do the corporate capitalists have in store for transportation arrangements in China?
According to Yang Jian, Managing Editor of Automotive News China, present trends suggest that China will have somewhere between 200 and 300 million cars in operation by 2030.
If electric cars become cheap enough, it could be far worse:
Their influence could be profound.
Electric cars, for example, are prohibitively expensive today. Yet given advances, they could become affordable to the mass of consumers tomorrow.
If that were to happen, the many millions of people riding electric bicycles could switch to electric cars. That would boost vehicle ownership to a level that is now unimaginable.
Something to think about the next time you’re tempted to swallow the notion that inexpensive electric cars are a good thing for anybody but corporate investors.
Remember that Obama-designed bailout of the automotive capitalists, the one that will direct at least 130 billion no-ownership-exercised public dollars to what remains of the real-economy vanguard of our mortally decrepit overclass?
What changes has the bailout cash facilitated, you might wonder. New, cutting edge cars that out-perform Japanese makes? Radical MPG improvements? Exploration of the idea of using existing production equipment to rebuild the nation’s rail stock and infrastructure?
Not so much.
Turns out, the money is retooling marketing strategies, not transportation arrangements.
If by now you’ve finished rolling on the floor laughing your ass off over GM’s new “May the Best Car Win” campaign and perhaps vomiting as you realize that pickup trucks and SUVs remain a central part of the Not-So-Big Three’s plans, consider the latest news out of Chrysler.
According to Automotive News, here is what that pool of investors is planning to do with their free handout:
Chrysler hikes spending to rebuild brands
After five months of near silence on the marketing front, Chrysler Group is roaring back with a new attitude. The automaker is ratcheting up advertising this quarter and plans to do so in each of the next two years, CFO Richard Palmer said last week. He spoke at the unveiling of Chrysler’s five-year plan under Fiat S.p.A., which took control of Chrysler as it emerged from bankruptcy in June.
Chrysler Group vehicle sales fell 30 percent last month from a year earlier and are down 39 percent this year through October. CEO Sergio Marchionne said, “I can give you one reason: The fact that we’ve been incredibly quiet for the last five months, so the marketing positions of all our brands have been incredibly weak.”
Chrysler’s plan is big — literally. Three experts who attended the meeting were given a loose-leaf binder 2 inches thick outlining it.
Continue to See Chrysler’s “New” Marketing Ideas…