Annals of Commodification: Lotion for Men

fraud As the world careens toward ecocide and social collapse, the corporate capitalists are hard at work thinking of (wait for it…) ways to sell lotion to men:

It’s  all there — all the standard marketing tactics — in this one.  Lies, flattery, “aspirational” promises, and, of course, a bedrock of carefully-researched intentional fraud.

“Weak skin” is not a real medical problem.  To the extent skin health is a real issue, it is 99 percent determined by diet, water-intake, and lifestyle habits.  Rubbing on lotion does little or nothing to make human skin “strong.”  At most, it makes skin temporarily smooth and greasy feeling.

Of course, you can’t sell lotion to men based on a desire to have soft-feeling skin for a few hours.  Hence, this stunning piece of tendentious diarrhea.

Brought to you by Unilever, the same assholes who also peddle perfume (Axe Body Spray) to teenage boys…

Hall of Shame: Axe Body Spray

Capitalism only invented modern marketing in the 1910s, and only began to make it king of the management arts after World War II. In earlier days, the products it sold were mostly common-sense responses to rather obvious natural needs. As corporate capitalism has marched forward from the “marketing revolution” of the 1950s, however, natural needs have receded and laboratory concoctions increasingly rooted in marketing psy-ops have become the new norm.

Exhibit A: “Axe Body Spray,” a perfume sold by the Unilever Corporation and targeted at teen and young adult males. This crap is a naked attempt to fund the bottom line by commodifying young-male insecurities and fantasies about sex. It is as pointless and pathetic a product as ever existed, and one look at the ridiculously large and ridiculously packaged “product line” says all you need to know about the wasted ecological and monetary resources involved:

The Axe Fell Here

For a first-rate commentary on how this appalling junk gets sold and affects youth culture, look at today’s post from The Hater.