SpySpace, er, MySpace…

I encourage people to quit and avoid so-called “social networking” sites. They are not what they present themselves to be, and to use them is to provide the assholes who own and run them with free marketing information about yourself and your friends and family.

If you doubt this, take a gander at how BBM Asshole Chris DeWolfe, the co-founder of MySpace, which Rupert Murdoch purchased from DeWolfe and his partner Assholes for a half-billion dollars, explains MySpace to Advertising Age:

Advertising Age: How is the new redesign of MySpace supposed to change the way people interact with the site and its brands?

Chris DeWolfe: If you look at the last six months, we’ve added a lot of new features to the site that provide better exposure for brands. MySpace is now up to 73 million unique users. Instead of being considered as “social media” or “social network,” those people who are spending ‘portal’ dollars [i.e., advertising on MSN or Yahoo] are now putting MySpace into that bucket, so the buys are becoming bigger. There’s more sellable inventory on those high-traffic home pages. I would equate our home page more with, say, a Yahoo, where a big, branded advertiser wants to make a big splash, or a big statement. Then MySpace.com becomes a must-buy.

Touching stuff, no? In public, of course, this Asshole will always prattle on about making new places for people to enrich their own lives. Don’t believe it for a second. The only thing these goons are enriching is themselves. Don’t give these creeps any more “sellable inventory.”

BBM Asshole: Chuck Brymer

chuckie on the loose Introducing BBM Asshole #2: Chuck Brymer, President and CEO of multinational advertising agency DDB Worldwide.

Chuckie won his new mega-overpaid job atop DDB by promoting “swarm theory,” a new concept by which big business marketers are trying to get “consumers” to glom onto their products like “flocks of birds and schools of fish.” (To marketing planners, “consumers” are always some kind of animal — frogs, mice, dogs, monkeys, fish, birds.)

Planning ways to add new layers of behavioral control to the already stunningly expensive and ubiquitous BBM juggernaut is, of course, a logical part of corporate capitalism. As I explain in The Consumer Trap, big business normalcy generates a constantly growing marketing race between its constituent firms/unaccountable private tyrannies.

Brymer’s “swarm” marketing strategy, for which he is now being promoted and rewarded, is to go beyond merely configuring “consumer” environments to profitably reshape “consumer behavior.” Now, Brymer is teaching the overclass how to use things like Facebook, Myspace, and the booming field of “word-of-mouth marketing” to make people themselves into marketing vectors. In other words, the concept is to get the lab mice to apply the chosen stimuli amongst themselves, rather than merely relying on the indirect method of controlling mazes and levers and chemical implants.

Brymer explains this neo-Orwellian move to Advertising Age:

“I increasingly see people as media.”

BBM Asshole.