Tune In, Drop Out

eye spy Those wily “consumers.”  Despite overclass needs, ordinary people strongly and clearly oppose “behavioral targeting,” i.e. use of the internet for spying by big business marketers.  Even when the question is loaded in favor of the overclass by inclusion of language about corporate marketing making websites free, 61 percent still say “no” to the practice.

Of course, from the overclass perspective, behavioral targeting is exactly and precisely the main reason the internet exists.  Real-time tracking of individuals’ reactions, preferences, and behaviors has always been a core goal of the ever-expanding practice of marketing research.

Hence, popular preferences are simply unacceptable:

Marketers defending behavioral targeting have argued in part that the public might not understand how much this advertising fuels free websites. “Because there’s been so much scare-mongering, people have been frightened about behavioral advertising,” said John Montgomery, chief operating officer of GroupM Interaction, a unit of WPP. “People are now equating it to something more pernicious.”

Consumers need to realize that the growth and innovation in online advertising, which increasingly relies on behavioral targeting, underpins the free web that consumers want, Mr. Montgomery said [to Advertising Age magazine].

This shit ain’t stopping, in other words.

Meanwhile, if you are so inclined, take a look at this little band-aid, the marketing trade’s attempt at “self-policing.” It allows you to “opt out” of being behaviorally targeted by the handful of voluntary participants. In the process, it also reveals how laughable self-policing always is. My run of the tool showed that only 10 of the 59 firms that admit to using Firefox as a behavioral tracker allow me a successful opt-out through this avenue.