Even as “the market” implodes and again refutes its own totalitarian worshippers’ dogmas, our “mainstream” (read “overclass”-serving) leaders continue to talk about “it” in terms that would embarrass any self-respecting third-grader.
What am I talking about? Treating “the market” as an actual, real thing, rather than a euphemistic abstraction for aggregate capitalist endeavors.
Check out this headline from yesterday’s New York Times:
It’s remarkable to watch how utterly imprisoned by its own ideologies our super-decrepit overclass is. The rotten, impotent twaddle pours forth, even as the Wile E. Coyote feet keep scrambling on canyon air. Don’t ever look down, o brave entreperneurs!
They don’t know themselves vewwy well, do they?
In big business marketing, they call selling the system (a.k.a. lobbying, a.k.a. ideological training of the public) “macro-marketing.” It’s a distinctly minor part of the overall corporate marketing juggernaut, yet an important one.
Sometimes, circumstances compel the politicians, those eager puppets of “the shadow cast on society by big business,” to perform the macro-marketing themselves, at no charge to the major corporations.
Witness, then, the latest thespian efforts of Treasury Secretary Henry M. Paulson Jr., as reported in today’s edition of The New York Times:
“The needs of our economy require that our financial institutions not take this new capital to hoard it, but to deploy it,” Mr. Paulson said.
Capitalist wabbits everywhere are rolling on the floor laughing their asses off at this one. As if you lecture the heroin addict about how to spend the $100 bill after you hand over the cash! “I just hope you won’t buy drugs with that money I gave you last week…” As if capitalists would or even could put something other than their shareholders’ short-term profitability at the top of any agenda!
“He don’t know me vewy well, do he?”