Voyage of the Meager

It ain’t just rockers. Dig this further news from the Cannes Crapfest:

Known for its splashy show intros, Saatchi & Saatchi’s New Directors Showcase at the Cannes Lions International Festival of Creativity on Thursday opened on a curiously heady note. Famed evolutionary biologist Richard Dawkins took the stage to give a lecture, of sorts, on the subject of memes, which he introduced in his 1976 book “The Selfish Gene.” He spoke on how the transmission of ideas and cultural norms evolve in a way similar to natural selection, and how memes as we know them today are creative, intentional mutations.

First of all, Dawkins is even wronger about the topic of meme transmission than he is about the purported “selfishness” of deoxyrobinucleic acid — and that’s saying something. Darwin would never stop vomiting if he were to come back and realize such silliness is being chalked up to him.

And how did dear Richard become a Saatchi shill?

Wired.co.uk: How did you get involved in the New Directors Showcase?

Richard Dawkins: I was approached by Saatchi & Saatchi, who had this idea of centring the event around the theme of memes, so they asked if I would get involved and I was rather pleased with the idea.

Check out our rock star pseudoscientist rehearsing his presentation with his Saatchi handlers:

Dawkins_06_2

Tell us, Dick: How many works of real science are rehearsed for sponsors? Here’s a meme for you:

turd