A Worthy Micro-Action: National Do-Not-Mail Registry

Petitioning is often a mere gesture, but not always.  And, sometimes, making a gesture is fine.

Here’s one to make: a petition for a national do-not-mail registry.

It’s weak sauce, but the idea is still solid and meaningful.  Take a minute, if only because the entirely despicable Direct Marketing Association desperately hopes you won’t…

Here’s a telling item from this week’s edition of Advertising Age:

As for the Direct Marketing Association, Ms. Cassady [of ForestEthics] said [the DMA] is using a band-aid approach to address the overall problem of inundation of junk mail and is in opposition to “giving consumers a choice on what they want to receive in the mail” referring to ForestEthics attempts to establish a national do-not-mail registry. “I think we’ll continue to discuss these things with the DMA, but right now we are definitely seeing a lot of opposition to things like do not mail,” Ms. Cassady said.

In a statement, DMA Senior Vice President of Corporate and Social Responsibility Senny Boone said: “For the last several years, the DMA has been a leader in terms of establishing meaningful environmental standards for the direct marketing discipline and target goals and timetables for measuring success. These efforts include the ‘Green 15,” a set of sustainable environmental marketing standards; a nationwide Recycle Please campaign; and the July, 2008 announcement by the DMA’s board of directors of its first green goal, in the area of list hygiene, for continuous environmental improvement.”

Ah, yes!  The old “We’re working on a timetable for measuring the extent of the possibly imminent emergence of a potential issue” schtick.  And you can always recycle the garbage we cram in your mailbox!

And, while you’re clicking on the petition, take a moment to ponder this capitalist trade association’s real attitude toward ordinary people’s freedom of choice…