Let Them Drink Sugar

stuffer Matt Richtel is a great journalist, and some kudos go to the NYT for retaining him.

Today’s story from Richtel and co-author Andrew Jacobs is about how, in order to satisfy their shareholders, corporate capitalists are pushing junk food onto the Third World. It is well worth the read, and includes the story of how Nestle hires women to visit poor households in Brazil with snack items right after their meager welfare checks arrive.

For those of us keeping track of our system’s inexorable commodification of human life, here is a representative and telling behind-the-scenes* quote from the Jacobs and Richtel report:

Ahmet Bozer, president of Coca-Cola International, described [his firm’s commodification efforts] to investors in 2014. “Half the world’s population has not had a Coke in the last 30 days,” he said. “There’s 600 million teenagers who have not had a Coke in the last week. So the opportunity for that is huge.”

*Behind-the-scenes not because it was made in a secret forum, but because our corporate media almost never report such items, despite their institutional centrality and cultural importance.

I 522

If you saw CounterPunch today, you might have noticed this piece about anti-GMO [note that, as usual, they dutifully restrain from calling themselves “anti-corporate food“] activists’ efforts in Washington State to strike a small blow against capitalist Frankenfood. Residing in Portland, Oregon, the urban core to which Washington’s fourth largest town is a [tax-dodging, Republican-leaning] suburb, I have had the displeasure of watching corporate capital’s 3-month-long response to W.S. Initiative 522, a meager little ballot measure that would, in accord with almost unanimous public desire, require grocery-store foods containing GMOs to be labeled as such.

Here’s a sample from the compendium of utter shamelessness that is the appalling and revealing “No on 522” effort:

Good ole Dan looks like a humble organic farmer, don’t he, what with the blue work shirt and the vaguely ex-hippie haircut and beard?

Dan’s ad is titled “Claims v. Facts.” That carries the usual amount of overclass chutzpah — total, all-out, complete.

Dan’s friends’ claim is that I 522 would raise food prices, and that the proposed rule is unfair, since it carries some exemptions! Of course, the threatened price hike is what? A penny? And the irony of opposing a labeling law from the right because it is too weak would slay Big Brother himself.

As to facts, turns out Dan is actually a corporate farm “operator” (think Dan does much of “his” farm labor?) in Eastern Washington, and also a scion of long-time farm-operator politics.

As for the hilarious pack of right-wing businesses Dan cites as scholars who’ve allegedly thought deeply and dispassionately about I 522, take a special look at the “science” organization Dan cites in his ad. Any group started in 1932 (in what was then known as the Soviet of Washington) that is dedicated to disseminating “credible economic research and policy analysis supporting economic vitality and private sector job creation” simply has to have a rather interesting little closetful of juicy, forgotten secrets. And how about that science? “Credible research.” ROFLMFAO.

As always, the corporate TV assault is working. 66-21 a month ago (and a month ago was already well into the corporate “No on 522” onslaught) is now 46-42.

TCT, of course, predicts defeat of I 522, while holding out some hope for a small miracle. The election ends November 5.

Accelerating Meat Possibilities

Waiting for the market to innovate us out of our market-imposed end-times problems? You might want to take a look at what sorts of advances actually matter to the overclass. To wit:

Blueberry_pancakes_and_sausage_on_a_stick

That is the Jimmy Dean Blueberry Pancakes and Sausage on a Stick, from the Hillshire Brands spin-off of the Sara Lee food conglomerate.

Here is the thinking behind this wondrous step forward in human history:

Yep, she said “”A three-year pipeline will get us to 15% of revenue from innovation by full-year 2015.”

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