In the year 2017, in a world that needs to solve its problems of runway wealth maldistribution/population growth, ecological non-sustainability, and politico-military chaos, what are the leading lights of corporate capitalist innovation worrying about and working on? This, per Advertising Age:
“This is a unique moment in the ad industry,” Mr. Joe Marchese said. “If we don’t work together, ad-free models will continue to proliferate.”
“We are trying to figure out how to create new models that transfer attention more efficiently,” said Fox TV marketer David Levy.
“We know there is a need to lower the ad load because we inundated consumers and they are now tuning out and blocking,” said Helen Lin, president-digital investment and partnership, Publicis Media U.S. “When you increase the number of ads, your lift potential is reduced. We know we have to do something before consumers completely block out.”
Lovely, ain’t it?