Cultural Heroes

nero fiddle In the year 2017, in a world that needs to solve its problems of runway wealth maldistribution/population growth, ecological non-sustainability, and politico-military chaos, what are the leading lights of corporate capitalist innovation worrying about and working on? This, per Advertising Age:

“This is a unique moment in the ad industry,” Mr. Joe Marchese said. “If we don’t work together, ad-free models will continue to proliferate.”

“We are trying to figure out how to create new models that transfer attention more efficiently,” said Fox TV marketer David Levy.

“We know there is a need to lower the ad load because we inundated consumers and they are now tuning out and blocking,” said Helen Lin, president-digital investment and partnership, Publicis Media U.S. “When you increase the number of ads, your lift potential is reduced. We know we have to do something before consumers completely block out.”

Lovely, ain’t it?

Share Button

Marketers Don’t Get It

snake Scott Goodstein, CEO of Revolution Messaging, has an op-ed piece in today’s New York Times. Mr. Goodstein, who fancies himself a rebel and sees his work in helping reduce politics to marketing as somehow liberating, says “[i]n future campaigns, Democrats will need to devote even more resources to social networks than they did in 2016.” So, yeah, wow, very deep, Scott.

Meanwhile, Goodstein asks us to “Imagine if Mrs. Clinton had ditched the script, the teleprompter and the overproduced videos and posted a cellphone video telling America that she was fired up on an issue.”

Earth to Scott: Not only was/is Mrs. Clinton mega-obviously not fired up about anything but her own social climbing and power-seeking, but what, pray tell, would be left of her without all the political marketing? Again, mega-obviously, the answer is “nothing.”

Your industry — political marketing — is, despite your self-serving fantasies, inherently and fully part of our mounting crisis. Telling better lies is not the way forward.

It takes this kind of cluelessness to do what Goodstein does, despite it all.

Share Button

Pokemon Go and the Frontiers of Corporate Spying

pokemon logo Advertising Age today includes a typically comico-chilling observation from an ad industry worker. Speaking about big business marketers’ growing ability to gather data about cell phone users’ movements, locations, and behaviors, here’s what “Kirsten McMullen, chief privacy officer at mobile ad firm 4Info” tells AdAge:

Marketers and consumers have both become “way more comfortable with location data being used,” Ms. McMullen said.

The punchline and payload?:

[S]he also added, “Consumers remain largely unaware of it.

Of course they do, but it doesn’t stop the professional DoubeThink required for Ms. McMullen to keep doing her job.

Meanwhile, as its design ensures, corporate capitalism continues its bold march toward stronger and better market-totalitarian behavioral engineering:

While 4Info argues that using store visit data to gauge ad effectiveness is less relevant than measuring actual purchase transactions, which the company does for most of its packaged-goods advertiser clients, Mr. Moxley acknowledged the value of mobile location data for measuring mobile ad campaigns.

“The key to the mobile device is it goes everywhere,” he said. “Nobody carries their TV into the store.”

Quite so, and, as TCT always says, history’s state totalitarians must be looking up from Hades purple-faced, jealous over this deniable system’s ability to keep on rolling. Soviet citizens in 1982 would never have blithely walked around with little Brezhnev boxes in their pockets, or would at least have known who they were serving by doing so. Here, it’s “freedom.”

Share Button

Ad Age Worried About Killary Losing California

hillary-clinton Hillary Clinton, who looks authentic responding to charges of corruption and sitting in on war crimes but looks like the cat who swallowed the canary in front of actual working class people and groups, might lose the upcoming California primary.

Among the many reasons to hope that happens is the fact that Advertising Age magazine, the flagship of the big business marketing press and the enterprise that named the war-criminal architect of Romneycare’s passage its 2008 Marketer of the Year, fears that Killary losing California might “cause a fatal chain reaction.”

Fascinating and telling that the prospective failure to sell the long-sponsored Klinton show might be such a huge blow to our existing system of “election” via political marketing…

This system is a mile wide and endowed with trillions, but remains a mere inch deep.

Share Button

Behavior Changers

In today’s Advertising Age, another admission of the true nature of corporate marketing:

“Skincare is an interesting category for us because it’s one a decent number of men aren’t even using today,” said Dollar Shave CMO Adam Weber. “It allows us to do what we’ve done in some other categories, like butt wipes, by thinking about what men are doing and how we can change behavior.”

Men’s skincare has been a big but largely unfulfilled dream for many marketers in the U.S., where it’s a $263 million category growing about 3% annually, according to Euromonitor. Globally, the category is $3.5 billion and growing more than twice as fast.

Share Button