Marketing as Sociopathy

sociopath How do they sleep at night, after spending their working days helping corporate capitalists, at great expense and costs to end users, trick people into doing what the overclass requires, the planet and the people be damned?

Advertising Age today has a column by one Allie Savarino Kline, chief marketing officer at aspiring data scraper 33Across. Ms. Kline reports that, while “Google, Yahoo, Quantcast and my firm 33Across alone protect data on well over 2 billion people” and are moving to exploit that “big data” to map the “social DNA” that surrounds corporate brands, some marketers are hesitating to jump into that endeavor.

The frame of reference Kline chooses is telling:

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